Marketing
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boAt And Warner Music India Unite To Celebrate Indian Folk...
The first three tracks are now live, with Maati aiming to break stereotypes by blending folk music with contemporary voices,....
November 11, 2024
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Sunfeast Chhath Puja Campaign Blends Music And Madhubani Art In...
The Sunfeast Marie Light Chhath Puja campaign features vibrant Madhubani art, which highlights the region’s cultural heritage and enriches the....
November 06, 2024
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Priyanka Chopra Jonas Leads A Bold New Chapter For Keep...
The campaign, titled "Can't Stand Still", captures the continuous pursuit of new experiences and milestones, celebrating a new era of....
October 30, 2024
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Diljit Dosanjh And Rahul Dua Star In Zomato Live’s Exciting...
The in-house campaign includes two engaging digital films featuring singer Diljit Dosanjh and comedian Rahul Dua, who each invite audiences....
October 30, 2024
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JioSaavn Launches Three months Of Free subscription This Festive Season!
Available across devices, with this special offer, new users can access over 8 crore songs in more than 15 languages....
October 29, 2024
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Doom-Scrolling No More: 82% of Indian Gen Z Turns To...
The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
October 28, 2024
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How Festive Music Campaigns Are Changing The Game For Brands
Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
October 23, 2024
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ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
October 22, 2024
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WhatsApp Collaborates With Only Much Louder For User Awareness Campaign
The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath,....
October 14, 2024
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Falguni Pathak Spotted In Swiggy Instamart’s Navratri Campaign, Leaving Users...
Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share....
October 08, 2024
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...
The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....
October 03, 2024
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WebEngage Partners With SGA PR To Amplify Global Retention Marketing...
This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
October 01, 2024
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WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...
Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
September 30, 2024
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Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat...
The campaign beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.
September 26, 2024
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BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA...
This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
September 18, 2024