Marketing

Navigating The Cultural Marketplace: Music Marketing Strategies For Brands
Navigating The Cultural Marketplace: Music Marketing Strategies For Brands

Brands need to navigate this musical journey carefully, ensuring they strike the right chord with their audience while staying true....

April 12, 2024

Converse India Embraces Diversity In Music with 'CWTU - Connect
Converse India Embraces Diversity In Music with 'CWTU - Connect...

This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.

April 10, 2024


OML Entertainment Unveils 'As Unique As You' Campaign For Nothing
OML Entertainment Unveils 'As Unique As You' Campaign For Nothing...

The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in....

March 28, 2024

JetSynthesys Presents The Think Right Podcast With Shivani
JetSynthesys Presents The Think Right Podcast With Shivani

Spearheaded by Spiritual Mentor BK Sister Shivani and JetSynthesys' Founder and CEO Rajan Navani, the podcast endeavors to guide listeners....

March 26, 2024

Vygr Media Launches PAABA, Revolutionizing Brand Podcasting
Vygr Media Launches PAABA, Revolutionizing Brand Podcasting

The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....

March 21, 2024


Jindal Steel Pays Homage To India's Bold Spirit With 'The
Jindal Steel Pays Homage To India's Bold Spirit With 'The...

The track for the campaign has been composed by the notable music director - Sneha Khanwalkar.

March 18, 2024

Daler Mehndi Releases New Song 'Aaj Ki Rani' For UPES
Daler Mehndi Releases New Song 'Aaj Ki Rani' For UPES...

His legendary status and magnetic presence made him the perfect fit, ensuring that "Aaj Ki Rani" would resonate profoundly with....

March 12, 2024

Pepsi Revives Iconic 'Yeh Dil Maange More' Campaign Featuring Ranveer
Pepsi Revives Iconic 'Yeh Dil Maange More' Campaign Featuring Ranveer...

This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.

March 11, 2024

Wynk Pays Tribute To Women In Music: Exclusive Playlists Curated
Wynk Pays Tribute To Women In Music: Exclusive Playlists Curated...

Such initiatives not only highlight the talent of independent artists but also significantly enhance their discoverability and music streams, granting....

March 07, 2024


Kalyan Jewellers Women's Day Campaign Shines Spotlight On Self-Made Achievers
Kalyan Jewellers Women's Day Campaign Shines Spotlight On Self-Made Achievers

The #SimplyMe digital campaign features regional brand ambassador Wamiqa Gabbi.

March 04, 2024

Spotify Enhances Brand Engagement With Launch Of AUX Music Advisory
Spotify Enhances Brand Engagement With Launch Of AUX Music Advisory...

Recognizing this vast reach, Spotify sees a prime opportunity for brands to engage with listeners through innovative, music-centered campaigns.

February 22, 2024

OnePlus Takes The Lead In Audio Innovation With 'Find Your
OnePlus Takes The Lead In Audio Innovation With 'Find Your...

The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.

February 16, 2024

Wynk Music's 'Tum Aaye Ho Toh' Campaign Deepens Fan Engagement
Wynk Music's 'Tum Aaye Ho Toh' Campaign Deepens Fan Engagement...

The meet and greet was organized in partnership with Believe Artist Services, a leading artists management brand that offers tailored....

February 15, 2024


Saffola’s New Ad Film Unveils The ‘Power of 3’ For
Saffola’s New Ad Film Unveils The ‘Power of 3’ For...

It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....

February 14, 2024

PGI's Platinum Love Bands Campaign Partners With JioSaavn For Valentine's
PGI's Platinum Love Bands Campaign Partners With JioSaavn For Valentine's...

This innovative initiative is complemented by a strategic collaboration with JioSaavn. PGI, a marketing organization, envisions establishing the global platinum....

February 14, 2024