Marketing
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India Sees 163% Revenue Surge From Contextual Marketing In 2024,...
The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
April 23, 2025
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Kshema General Insurance Launches IPL Campaign With Shreyas, Arshdeep &...
The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
April 10, 2025
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Hypothesis By OML Secures Influencer Marketing Mandate For Ather Energy
The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
April 02, 2025
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Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of...
As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
March 28, 2025
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7UP® And Spotify Turn Up The Heat With The ‘7UP®...
To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
March 28, 2025
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Shemaroo Sparks Change With Powerful Women’s Day Campaign #HarRoleIsHerRole
This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
March 06, 2025
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Asian Paints Unveils Sonic Identity To Elevate Brand Experience
This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
February 25, 2025
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Coke Studio Revives The Magic Of Mixtapes For A Musical...
This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
February 15, 2025
Swiss Beauty’s New Campaign Brings An AI-Powered Rap Anthem ‘CRAZE’
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
February 14, 2025
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Absolut And White Label Partners To Challenge Stereotypes With Bold...
The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
January 23, 2025
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boAt Teams Up With Musical Icons Shilpa Rao And Indian...
The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
December 18, 2024
Swiggy Instamart Partners With Manish Malhotra To Launch Exclusive Designer...
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....
December 14, 2024
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The Advertising Club Announces M.AD Quiz 2024: Join The Action...
The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
December 13, 2024
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Collective Artists Network Partners With Funcho To Launch Creative Solutions...
Specializing in content-first strategies, Not Funny will focus on scripting, talent representation, and creative consultation to help brands connect with....
December 10, 2024
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Myntra’s ‘Price Crash’ Campaign Takes EORS Marketing To New Heights
This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.
December 09, 2024