Marketing

Shemaroo Sparks Change With Powerful Women’s Day Campaign #HarRoleIsHerRole
Shemaroo Sparks Change With Powerful Women’s Day Campaign #HarRoleIsHerRole

This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....

March 06, 2025

Asian Paints Unveils Sonic Identity To Elevate Brand Experience
Asian Paints Unveils Sonic Identity To Elevate Brand Experience

This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....

February 25, 2025


Coke Studio Revives The Magic Of Mixtapes For A Musical
Coke Studio Revives The Magic Of Mixtapes For A Musical...

This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.

February 15, 2025

Swiss Beauty’s New Campaign Brings An AI-Powered Rap Anthem ‘CRAZE’
Swiss Beauty’s New Campaign Brings An AI-Powered Rap Anthem ‘CRAZE’

This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....

February 14, 2025

Absolut And White Label Partners To Challenge Stereotypes With Bold
Absolut And White Label Partners To Challenge Stereotypes With Bold...

The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.

January 23, 2025


boAt Teams Up With Musical Icons Shilpa Rao And Indian
boAt Teams Up With Musical Icons Shilpa Rao And Indian...

The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....

December 18, 2024

Swiggy Instamart Partners With Manish Malhotra To Launch Exclusive Designer
Swiggy Instamart Partners With Manish Malhotra To Launch Exclusive Designer...

Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....

December 14, 2024

The Advertising Club Announces M.AD Quiz 2024: Join The Action
The Advertising Club Announces M.AD Quiz 2024: Join The Action...

The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....

December 13, 2024

Collective Artists Network Partners With Funcho To Launch Creative Solutions
Collective Artists Network Partners With Funcho To Launch Creative Solutions...

Specializing in content-first strategies, Not Funny will focus on scripting, talent representation, and creative consultation to help brands connect with....

December 10, 2024


Myntra’s ‘Price Crash’ Campaign Takes EORS Marketing To New Heights
Myntra’s ‘Price Crash’ Campaign Takes EORS Marketing To New Heights

This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.

December 09, 2024

Dulquer Salmaan And Kuku FM Join Forces To Revolutionize Storytelling
Dulquer Salmaan And Kuku FM Join Forces To Revolutionize Storytelling...

The partnership aims to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana bringing regional stories and audiobooks....

December 05, 2024

OPPO India Teams Up With Milind Soman To Launch‘Find Your
OPPO India Teams Up With Milind Soman To Launch‘Find Your...

The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....

November 30, 2024

BrandMusiq Redefines BLR Hubba’s Experience With A Distinct Sonic Identity
BrandMusiq Redefines BLR Hubba’s Experience With A Distinct Sonic Identity

BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing....

November 29, 2024


Madverse Unveils ‘Impact’: Revolutionizing Music Marketing For Artists
Madverse Unveils ‘Impact’: Revolutionizing Music Marketing For Artists

Impact offers a range of services to help artists thrive, including managing social media, running digital ad campaigns, boosting streaming....

November 27, 2024

Campaigns We Like: Shriram Finance's #TogetherWeSoar Celebrates Unity And Aspiration
Campaigns We Like: Shriram Finance's #TogetherWeSoar Celebrates Unity And Aspiration

It highlights how meaningful partnerships can empower individuals to soar higher, drawing inspiration from the life of cricket legend Rahul....

November 27, 2024