The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music, and design
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s radiant elegance.
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a home, or travel and introduces Goal SIP as a tool....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to create something unforgettable.
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With accessible pricing commencing at INR 1500, DESI TRILL endeavors to democratize high-quality, culturally resonant fashion for a broad consumer base.
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show their support.
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot afford to miss.
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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Spotify's Dustee Jenkins cautions that treating music streaming like video over-the-top (OTT) could backfire, even though the measure is intended to increase responsibility
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in for a playful surprise.
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The audiobook, ‘Vivekanand ki Kahani’ on Audible can be listened to here by Audible members.
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization, first-party data strategies, and lifecycle automation in redefining customer engagement.
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach out to the masses to create awareness about insurance.
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The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully with Gen Z and millennial audiences.
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
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This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive ambition, opportunity, and representation.
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse content and media properties.
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating and owning them.
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The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to deliver an unmatched audio experience for music enthusiasts.
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with iconic fashion designer Manish Malhotra to create exclusive designer Shagun....
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will don the role of the Quiz Master.
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Specializing in content-first strategies, Not Funny will focus on scripting, talent representation, and creative consultation to help brands connect with their audiences in fresh, impactful ways.
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This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.
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The partnership aims to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana bringing regional stories and audiobooks closer to the hearts of millions.
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The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries and embrace their unique journey, capturing every moment along the....
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BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing together people from all walks of life for two weeks....
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Impact offers a range of services to help artists thrive, including managing social media, running digital ad campaigns, boosting streaming growth, and building strong community engagement.
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It highlights how meaningful partnerships can empower individuals to soar higher, drawing inspiration from the life of cricket legend Rahul Dravid, who serves as the campaign's brand ambassador.
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The first three tracks are now live, with Maati aiming to break stereotypes by blending folk music with contemporary voices, proving that music transcends boundaries, languages, and regions.
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The Sunfeast Marie Light Chhath Puja campaign features vibrant Madhubani art, which highlights the region’s cultural heritage and enriches the campaign video’s visual storytelling.
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The campaign, titled "Can't Stand Still", captures the continuous pursuit of new experiences and milestones, celebrating a new era of luxury for India's dynamic changemakers.
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The in-house campaign includes two engaging digital films featuring singer Diljit Dosanjh and comedian Rahul Dua, who each invite audiences into their performance worlds with a single tap.
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Available across devices, with this special offer, new users can access over 8 crore songs in more than 15 languages in superior quality and enjoy unlimited downloads
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation and engage in meaningful discussions.
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Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
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This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience captivating narratives that reflect the essence of Gujarat.
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The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath, Aakash Gupta, and Gurleen Pannu.
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Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share it via WhatsApp and social media.
The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing people to make better use of their time than worrying....
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This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in the B2B SaaS ecosystem.
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Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
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The campaign beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar Hrithik Roshan, enhanced with an inverse L-skinner that integrated a....
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The IndIAA Awards, hosted by the International Advertising Association’s India Chapter, brought together the top talent in advertising, celebrating the year’s standout campaigns across 19 categories.
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Khalbali Records follows the journey of Raghav, a talented music producer working at his father’s prestigious record label, Galaxy Records.
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This collaboration is highlighted by a vibrant music video that showcases the standout features of the Lyncus Range, specifically designed to engage a millennial audience.
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More than 100 micro creators have joined the program, gaining access to top-tier mentorship from the top creators under the OpraahFx roster
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The contribution underscores Only Much Louder's dedication towards making a tangible difference in diverse areas such as hunger relief, wildlife conservation, animal welfare and trans people’s rehabilitation.
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These users immersed in the enthralling sets inspired by Hindu mythology in the post-apocalyptic action thriller 'Kalki 2898AD'.
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the role of visual communication in everyday lives.
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as a delightful companion in everyday life.
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The campaign underscores MTV's commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity, can live authentically and without fear of discrimination.
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds CMF’s unique identity on the heritage of its parent brand,....
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Shark Tank India season 3 fame, P-TAL, a D2C brand, is celebrating their artisans and rejoicing in the sound of their handcrafted utensils.
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The innovative offer of Wynk Premium subscription @ just Rs 1/- celebrates the idea of affordable air travel that was pioneered by Air Deccan in India.
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The ad features super shark, Anupam Mittal talking about finding your green flag on the platform
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The campaign highlights a poignant story of a father, who has always provided the best for his son, now turning to CollegeDekho for guidance.
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The ad campaign, involving a TVC and a digital ad that features famous actor Ronit Roy, focuses on the benefits of using the elite matchmaking service.
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
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The "Smart, but not Art" campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot replace the human touch that breathes life into music.
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The energetic dance music video, a fusion of GenZ energy and brand storytelling, seamlessly blends the brands into the visuals of the song with intuitive brand placement adding value to....
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Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because of a long day.
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Hypothesis is a futuristic solution to influencer marketing for brands and agencies.
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The agency supports DHL Express’ digital communications strategy and brand campaigns for the on-going IPL 2024.
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Impact embodies Madverse's unwavering commitment to nurturing emerging talent and fostering creative brilliance, offering artists a comprehensive suite of services to enhance their digital presence and amplify their voices.
A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the Webbys; the only Indian network ever to have done so.
Both brands join hands for the Much-Awaited Second Season of Mothership, an IP launched by TTT as homage to central force of every Indian home.This year’s campaign celebrates the evolving....
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
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Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier League.
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Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia's premier and largest creative festival.
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The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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BrandMusiq used a strategic brand approach that combines the of sound and of to create a sonic identity system for Tata Realty. Tata Realty is not just a leader but....
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Now, with a sponsorship from YouTube Shorts UMG India is set to propel the stars of tomorrow into a much-deserved limelight.
Brands need to navigate this musical journey carefully, ensuring they strike the right chord with their audience while staying true to who they are.
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This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
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The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in just one hour, doubling to 60,000 within three hours and....
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Spearheaded by Spiritual Mentor BK Sister Shivani and JetSynthesys' Founder and CEO Rajan Navani, the podcast endeavors to guide listeners towards achieving a state of tranquility
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The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in the podcasting realm.
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The track for the campaign has been composed by the notable music director - Sneha Khanwalkar.
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His legendary status and magnetic presence made him the perfect fit, ensuring that "Aaj Ki Rani" would resonate profoundly with listeners of all ages.
This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.
Such initiatives not only highlight the talent of independent artists but also significantly enhance their discoverability and music streams, granting them broader exposure and distribution opportunities.
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The #SimplyMe digital campaign features regional brand ambassador Wamiqa Gabbi.
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Recognizing this vast reach, Spotify sees a prime opportunity for brands to engage with listeners through innovative, music-centered campaigns.
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The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
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The meet and greet was organized in partnership with Believe Artist Services, a leading artists management brand that offers tailored solutions to independent artists enabling them to reach out to....
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It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to not just consume oil in moderation but also to choose....
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This innovative initiative is complemented by a strategic collaboration with JioSaavn. PGI, a marketing organization, envisions establishing the global platinum jewelry market as a fresh demand source for platinum.
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At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.
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The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box strategies.
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TTT and Hershey India Unveil a Tech-Fueled Journey with Generative AI Portal for personalized messaging, ahead of ‘Butterflies’ Season 5 Launch
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The brand has introduced an innovative and interactive experience that allows couples to weave their moments of love into a tale of love and affection, brought to life with generative....
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The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving as a central platform of information, insights and tools.
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The campaign, stemming from the gaming community itself, has been conceptualised and produced by JUNGLE in association with KRAFTON India
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The campaign, conceptualised by Famous Innovations, introduces the OPPO Reno11 Series through the characters from the movie—including Konkana Sen as Ayesha, Namit Das as Rishi, and Shikha Talsania as Laxmi—after....
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From Gurdaspur to the World Stage, Guru Randhawa bares his soul, revealing secrets of his success, journey, inspiration and friendships.
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he Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
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Adding a soulful twist to the narrative of modern love stories, Neeti recently orchestrated a delightful surprise for a Jeevansathi couple, Harshil and Chaitali, adding musical notes to their romantic....
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The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry.
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Accompanied by the melodious tune "Gulabi," sung by Aanchal Tyagi, "Sparkles" is not just a campaign;
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The Collaboration Hits 2 Million Views in Less Than 24 Hours
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The Dharavi Dream Project After of Hip-Hop, a non-profit organisation based in Mumbai, through various educational programmes, mentorships and community engagement, supports children living in Dharavi, Mumbai.
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The landmark campaign is truly iconic as it marks the return of the revered former Miss Asia Pacific International and winner of several accolades and awards, the heartthrob of the....
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King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be a game-changer in the world of style and music.
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Jingles play a crucial role in brand advertising. They aim to create emotional connections between consumers and brands, fostering brand loyalty and recognition.
Vivo has released a full-length music video ‘Colour My Style’ starring Sara Ali Khan, on the launch of its all-new Y100 smartphone.
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The digital music property to encourage fervent love for traditional music among Millennial and New-Age consumers is back starting November 11th, Friday
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The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans go through.
Dark Fantasy Vanilla Fills has been launched to redefine the existing sandwich crème biscuits introducing consumers to a superior experience of luscious molten vanilla crème
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Music is one tool that helps in enhancing brand recall and here are some expert tips to do it right.
As per GSM Arena, this move does not affect the limited six-month trial program awarded for a limited time with the purchase of some Apple devices.
American tech....
Fully Faltoo to go live globally on 14th February, 2022.
Viacom18’s Youth, Music, and English Entertainment Cluster was thrilled to announce their emergence in the rapidly growing digital space of....
Ventures into the world of music with Pratichee Mohapatra and Alisha Chinai.
Fantico, a digital licensed collectibles platform, focusses on curating assets in the fields of cinema, sports,....
To redeem the offer, visit Shazam.com/apple music and scan the QR code on the screen. On successful scanning, users will be redirected to a Shazam web page, where they....
The UK’s competition watchdog has launched a probe into music streaming, it has announced.
The Competition and Markets Authority (CMA) will be asking if the market is “working....
As a part of their on-going #ReplayKiyaKya 2021 campaign, JioSaavn- South Asia’s largest music and audio-streaming service, released a limited period offer for Jio users across the country. Starting from....
The #RizzleRockstar contest began on 6th September and will conclude on 22nd October 2021.
Rizzle, India’s leading innovative short videos platform, has commenced #RizzleRockstar, a musical contest for budding artists....
It’s been just over a year since Warner Music Group floated on the Nasdaq on June 3 2020, following a delay to its IPO caused by uncertainty over the Coronavirus....
Spotify published its financial results for Q2 2021 today (July 28), revealing that its global Premium Subscriber base grew to 165 million in the quarter (ended June 30).That was....
Sonic branding is the ‘science of sound’ and ‘art of music’ married into making a brand identity.
Sonic branding - also known as audio....
World of music has dynamic norms. In other words, there are no rules in the industry when it comes to promotions. In fact, one of India's most popular music streaming....
Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In 2017, Spotify also acquired MightyTV, a company that uses machine....
In a state where people breathe music, the demand for distinct and original music is towering. With great demand, there is an equally great supply of fresh talent that is....
With independent music at the peak in India, communication and marketing in the music industry has seen a metamorphosis of sorts. Music PR, or Public Relations for music, is the....
“Music is kind of the unsung hero of advertising,” says Daniel Jackson, CEO of London-based Cord Worldwide
Using music to market your brand i
Few can say they went from being a humble admin assistant to becoming the president of the country's top record label in 23 years. Yet that is precisely the career....
VIP CONTRIBUTOR
Prema Sagar
Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller
Here are reasons to make it a point to allocate budget for music marketing as you dive into your planning months!
India is a land....
“Nostalgia could be the right chord to strike!” - Aparajita Misra, Editorial Lead
India’s oldest record company took us by surprise last May 2017, by launching....