When your passion becomes a profession, everything falls into place and thats what happened to me! - Vinod BhanushaliHe only took his first role at Sahara Studios to pay the bills, his passion for films & music was existing ever since he was young. He often asked himself "Why is Gulshan Kumar Ji trusting me so much, me being inexperienced, young, straight out of college?" and then he remembered the saying in response to the same which his father often said "Heere Ki Parakh Sirf Johar Ko Hoti Hai" which translates in English into “Only a jeweller can truly identify a (real) diamond”. A person can sow a seed of talent with the power of his affluence but the real, inborn talent only needs a director and a stage. T-Series was Vinod Bhanushali's stage and his dear mentor was the director. This was the beginning of Vinod Bhanushali's journey at T-Series.
I wasn't an MBA or anything. I graduated as a B-Com Pass, I Only Learnt Everything On The Job - Said Vinod Bhanushali to Loudest In An Exclusive InterviewHis role in T-Series, at the beginning, was not defined, he did everything that Gulshan Kumar Ji sent his way and often worked over 18 hours a day willingly and dedicated. He did not have any formal education at that age, only a B-com pass who was blessed by his mentor and learned along the way. Under the production team, he started his journey with booking the shootings, getting the logistics in place for the shoot, coordinating with the directors & production guys or the artists (for music videos). There was no compulsion for late working hours, and he enjoyed working hard every day.
The process of creation, and creating an IP! Thats where it got into my DNA. The thought of creating something from air and being a part of process of creating something so beautiful made me feel excited and gave me a sense of satisfaction! The feeling of being proud of something after it became successful, and having the honour of being a part of it, that was my drive! Being a non-creative person, learning the process and being a part of it all was my favourite part. - Vinod Bhanushali Gulshan Kumar Ji to me was a magician! He created something out of air, and I always learned by his ways of thinking. I always looked upto him in more than many ways. I called myself Eklavya, and he was my guru. I am glad, and proud to say today, Eklavya turned into Arjun. - Vinod Bhanushali
Cassettes and CDs literally used to fly from T-Series Network! Availability (when someone visits a store) & visibility (always being the first on sight) were the key to success, and we made It happen! Being at the right place, at the right time is everything and it was my responsibility as the marketer to amplify every sound, as powerfully, every single time! - Vinod Bhanushali
Educating the consumer and artists is everything! Parents always tell their children about theft, and stop them from wrong doings. When at a supermarket, we really don't without hesitation go and pick up our favourite chocolate without paying for it? Music somehow in India is "socially acceptable" to be consumed free. It all has to come from within, conscience and self-education! And If this gets fixed, Our artists too will be as big as the global musicians. - Vinod Bhanushali
Late 1996-1997, The song "Billo by Sukhwinder Singh" was my first assignment to market. To get this song to Channel V was a first for T-Series back then. That time Mandar Thakur (Current COO, Times Music) was heading Channel [V] at Star TV. Getting an appointment with himself itself took a long time for me. After waiting for an hour and a half for my turn, when I finally met Mandy (Which Now I can call him, unlike back then), I took this song to him I said, Mandar Sir theres this one song please listen to it. And it got an OK, I was told it will start playing from tomorrow at a certain time. I experienced an uncontrollable joy which still remains very close to me and is special for me, I didn't know how to react I was extremely happy & proud of myself. I called Gulshan Ji and said, "Saab, ye gaana kal bajega channel V par, and ye apna pehla gaana hoga (Saab, this song will play on channel [V] tomorrow, and this will be the first song by T-Series to be played there). I called Mandar and said, please send me a fax stating this song will be played on channel V, and that letter to me with Star TV's logo will be a big boost to my career. I will then take this letter to all dealers, and take orders. And Mandar was very kind to oblige and sent the same to me. It came from Hong Kong Office, and had a time difference of about 2.5 hours. The moment I received the fax, I made multiple copies and sent it to every dealer in the country! It that was my first marketing assignment!
Gulshan Kumar : "Sun, Idhar Aaa!" (Listen Come Here!) Vinod Bhanushali: "Haan Sir" (Yes, Sir) Gulshan Kumar: "Ye to Gaya, Ab Kya Kare?" (Now That He Has Quit, What do we do?) Vinod Bhanushali: "Kya Kare...(thinking) Doosra Dhoondte hai aur kya" (What do we do?...Lets find a replacement, what else!) Gulshan Kumar: Nahi, Tu Karega! (No, You'll Do It!) Vinod Bhanushali: But Sir, Main Kaise, I was into Production all this while, I have no marketing background. (But...how will i do it?) Gulshan Kumar : Jo banana jaanta hai, usse bechna bhi aana chaheye! (The one who creates, must also know how to sell) Vinod Bhanushali : Sir, What if I Fail? Gulshan Kumar: Without Starting, how can you say that? You haven't failed all this while. I take responsibility of grooming you. Now we will not hire anyone from outside, you are our homegrown guy and you have the knack and passion to do this! You will do it! Have faith in what you make, and if you can't sell it then don't make it?And that's how it all happened for Vinod Bhanushali!
It was a day of mourning, when the entire company was lost somewhere, felt helpless after loosing their leader. Everything changed! It was almost like an end to a dream. For me I lost my guiding light, and now I am blind. Gulshan Kumar Ji was someone who held my hand, made me walk, made me run and always showed me the direction to run in. He always gave me a vision, showed me the finish line and it was always on me as to how I wanted to reach there. I was completely shattered, thinking my career is gone, and did'nt know what to do. And then Bhushan Kumar (Son of Late Gulshan Kumar) at the age of 19 years took over the company. And we had to start over!
I still get covered in Goosebumps every time I think of it. It almost felt like, if the industry or a competition puled us back we had a force backing us which made us retaliate even stronger every single time, and we did that! - Vinod Bhanushali If Someone corners you, don't be scared. You're a lion's kid, give a roar! - Vinod BhanushaliAnd this is how at that time T-Series worked towards regaining their 1st position in the country!
We Continue On Our Mission Of Spreading Happiness Via Music on T-Series!
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