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Guest Column: Why Spiritual Music Is Finding A New Audience...

by Nirvaan Birla
August 25, 2026

Smirnoff Lemon Pop Experience Brings EDM Icon Alesso To India...

by Loudest Team
August 24, 2026

Why Music Marketing Is Moving From Campaigns To Communities

by Ojasvi Kapoor
August 24, 2026

Lollapalooza India 2027 Returns To Mumbai On January 23-24 for Landmark 5th Edition

by Loudest Team
August 25, 2026

Video

Why Radio Still Matters: Anurita Patel on Storytelling, Brands and the Future of Audio

Why Radio Still Matters: Anurita Patel on Storytelling, Brands and the Future of Audio

Rajeev Raja on Why Sonic Identity Is the Next Big Brand Asset in India

Shibani Kashyap on Going Global, Embracing AI, and Staying True to Music’s Soul

Shibani Kashyap on Going Global, Embracing AI, and Staying True to Music’s Soul

Shamir Tandon on International Collaborations, Multi-Artist Projects, and the Future of Indian Music

Shamir Tandon on International Collaborations, Multi-Artist Projects, and the Future of Indian Music

From YRF Studios to MTV Hustle: The Making of Producer Hrithik Sharma

From YRF Studios to MTV Hustle: The Making of Producer Hrithik Sharma

Spotlight

Sidhu Moosewala To Return As Hologram For ‘Signed To God’ World Tour From October

Sidhu Moosewala To Return As Hologram For ‘Signed To...

FENIX360 Partners With Gaana To Build New Direct-to-Fan Ecosystem For Artists

FENIX360 Partners With Gaana To Build New Direct-to-Fan Ecosystem...

Anurag Saikia Unveils ‘Badeela’, A Rajasthan-Inspired Independent Love Song

Anurag Saikia Unveils ‘Badeela’, A Rajasthan-Inspired Independent Love Song

Zee Music Company Celebrates Gujarati Bhasha Diwas With Growing Gujarati Music Catalogue

Zee Music Company Celebrates Gujarati Bhasha Diwas With Growing...

Suno Signs Major BMG Deal As AI Music Moves Towards Licensed Future

Suno Signs Major BMG Deal As AI Music Moves...

Read Now

Percept ICE Brings Music, Entertainment And Experiential Storytelling To GJEPC Events

Percept ICE Brings Music, Entertainment And Experiential Storytelling To GJEPC Events

Percept ICE, the Experiential Marketing, Event Management, Exhibitions and Brand Activations division of Percept Limited, delivered two high-profile events for the Gems and Jewellery Export Promotion Council (GJEPC) at Mumbai’s...

by Loudest Team
August 25, 2026

- by Loudest Team
- August 20, 2026
Reddit Starts Testing Video And Audio Versions Of Viral Posts
- by Loudest Team
- August 19, 2026
MYFANDOM Launches Official Merchandise For Gen Z Pop Band OutStation
- by Loudest Team
- August 18, 2026
JBL India Launches Cinematic Bar 1300MK2 Campaign With Havas Creative India
- by Loudest Team
- August 13, 2026
The World At Jubilee Hills Reimagines ‘Jana Gana Mana’ With 50+ Sounds...

Guest Column

Guest Column: Why Spiritual Music Is Finding A New Audience Among Gen Z

Guest Column: Why Spiritual Music Is Finding A New Audience Among Gen...

Made In India, Heard Worldwide: The Next Chapter For Indian Music

Made In India, Heard Worldwide: The Next Chapter For Indian Music

Guest Column: Why India Needs A Music Showcase Festival And How IPRS’ Soundscapes Is Leading The Way

Guest Column: Why India Needs A Music Showcase Festival And How IPRS’...

Behind Every Successful Live Show: Why Event Consultants Matter

Behind Every Successful Live Show: Why Event Consultants Matter

The Hidden Opportunity Cost In Music Catalogues: Why Commercial Attention Matters

The Hidden Opportunity Cost In Music Catalogues: Why Commercial Attention Matters

Guest Column: Why India's Music Startups Need Patient Capital

Guest Column: Why India's Music Startups Need Patient Capital

Guest Column: Why The Future Of Sports Marketing Will Be Heard Before It Is Seen

Guest Column: Why The Future Of Sports Marketing Will Be Heard Before...

Guest Column: Why JioHotstar's Ad Boom Proves Audience Measurement Must Change

Guest Column: Why JioHotstar's Ad Boom Proves Audience Measurement Must Change

Guest Column: How Modern Audio Technology Is Transforming The Way We Experience Sound

Guest Column: How Modern Audio Technology Is Transforming The Way We Experience...

Guest Column: What Happens Behind The Scenes When An Artist Becomes An Overnight Sensation

Guest Column: What Happens Behind The Scenes When An Artist Becomes An...