Shemaroo Sparks Change With Powerful Women’s Day Campaign #HarRoleIsHerRole

Every year, we celebrate Women’s Day with pride, but do we ever question the biases still shaping our world? We champion equality, yet unconscious prejudices continue to dictate societal norms. This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive ambition, opportunity, and representation. As a brand that has long used storytelling to create impact, Shemaroo is holding up a mirror to the silent biases we often overlook, ensuring that equality is not just spoken about but visibly reflected in everyday life.

 

As part of this initiative, Shemaroo Entertainment conducted a social experiment with 10 artists. Each artist was asked to paint portraits of professionals—a chef, cricketer, scientist, army officer, wrestler, tailor, doctor, pilot, and firefighter. The result? Every artist unconsciously painted only men, revealing how gender biases are still deeply rooted in our minds.

 

Even occupations charts in schools, designed to shape young minds, reinforce these stereotypes—depicting men in leadership roles while limiting women to professions like teacher or nurse. Shemaroo Entertainment refuses to let these subconscious stereotypes go unchallenged. With #HarRoleIsHerRole, the company is rewriting the narrative by introducing a redesigned occupations chart to ensure equal representation of men and women across professions. But awareness alone isn’t enough—action must follow. Taking this initiative beyond its own platforms, Shemaroo is distributing these charts across schools and NGOs, embedding the message of true equality at the foundation of learning. Because when children see equality, they believe in it. And when they believe in it, they live it.

 

 

This Women’s Day, Shemaroo Entertainment invites everyone to reflect, rethink, and reimagine a world where every role truly belongs to everyone. Because when dreams are no longer incomplete, India smiles—and standing by its ethos ‘India Khush Hua’, Shemaroo will always work to keep India smiling.