Tag: CAMPAIGN All Tags
In 2026, music campaigns became more experience-led, bringing brands, artists and platforms closer to audiences
Conceptualised in collaboration with Ogilvy India and directed by Bharat Sikka
The campaign also extends beyond the digital film through an activation at the arrival areas of Delhi airport
As brands chase viral sounds this Diwali, industry experts question whether trending music builds brand recall or simply borrows attention
Known for its iconic ‘Wah Taj!’ tagline, Taj Mahal Tea has celebrated excellence and craftsmanship for over six decades
Three short films feature Gullak’s Mishra family turning Diwali preparations into fun-filled moments with music
The collaboration with FilterCopy aims to turn music-led brand integration into a storytelling experience through ‘The Yaari Pact’
Industry experts on festive music campaigns and year-round artist opportunities
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The film brings back Gattu, Asian Paints’ familiar mascot among Bengali audiences
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The campaign uses humour to promote boAt’s audio, wearables and other tech upgrades for Diwali
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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The campaign features Sheeba Chadha, Namita Dubey and Plabita Borthakur in films centred on a ‘desire chain’
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The video ends with her slogan, “A city that works”, and an appeal for voter support
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The police has also counselled around 200 youths identified as being influenced by gangster culture on social media
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Lyrics are penned by Protiqe Mojoomdar, while the music video is directed by Saptaraj-Shiva
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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The campaign builds on JSW Group’s long-standing association with Indian sport and its partnership with the IOA
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The project is part of Apple’s latest ‘Shot on iPhone’ campaign, highlighting the iPhone 18 Pro’s camera capabilities
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The live launch puts the film’s music at the heart of its promotional strategy
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The campaign features Chaar Diwari and The Siege, using music and visual storytelling to spotlight individuality
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The campaign marks the debut of independent production house East India Film Company
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
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The campaign film went live on August 12 on YouTube and social media
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Through the two films, boAt highlights the Airdopes ProClip's comfort, secure fit, privacy and ambient awareness
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Cannes Lions-winning campaign expands with cinematic film after Barcelona debut
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The launch is backed by the "Let's Freakin' Groove" campaign, encouraging users to turn any location into a party
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Sonam Bajwa tests the Airdopes ProClip's secure fit through energetic dance moves and hair flips
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Campaign blends regional storytelling, local humour and music to deepen the brand’s connect with consumers in Haryana
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From June 19–21, 2026, the campaign will feature mood-based playlists across 10 languages on the platform
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Visa India's latest campaign with Shah Rukh Khan highlights the power of classic music in brand storytelling
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Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
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Apollo said the campaign seeks to make health awareness more accessible and relatable for younger consumers
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A social-media-first campaign built around participation, sonic branding, and fan engagement under its broader brand philosophy, ‘Elevate Your Drive’
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The campaign offers young creators a platform to express their identity, creativity, and personal style
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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Presents new anthem as part of the campaign, giving an extra dimension to brand recall
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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The brand created an experiential zone to connect with music communities
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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The campaign kicked off with a two-and-a-half-minute Bihu music video that leaned into authenticity rather than traditional brand storytelling
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
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As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
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The tie-up promotes the boAt Chrome Iris smartwatch as a smart, convenient Valentine’s gift
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Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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Powered by the song ‘Human’, the films land with amplified emotional impact
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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The campaign report reflects not only a playlist change but a cultural evolution, with listeners across metros and tier-2 cities....
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The campaign garnered over eight million views across platforms, generating significant pre-launch buzz and establishing the brand’s irreverent, youth-oriented tone.
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
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As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
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The event, hosted at Indian Music Experience Museum, provided a dynamic platform for creators to deepen their understanding of IP....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
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The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
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The new app will be launched at the Maha Kumbh Mela 2025 - the largest religious congregation in the world,....
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....
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This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.
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The partnership aims to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana bringing regional stories and audiobooks....