Tag: Campaign - All Tags
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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Powered by the song ‘Human’, the films land with amplified emotional impact
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....