The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to revisiting comfort films like Home Alone on the couch
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Godrej Vikhroli Cucina, the culinary-owned media platform of Godrej Industries Group, has unveiled Jingle Bells Unwrapped, a contemporary reimagining of the classic Christmas carol that reflects how the festival is celebrated in urban India today. The initiative, created in collaboration with India’s all-vocal ensemble Voctronica, also features Godrej Yummmiez along with celebrity chefs Amrita Raichand and Ajay Chopra.
Moving away from the snow-laden imagery popularised by Western films and music, Jingle Bells Unwrapped captures a more familiar Indian reality—Christmas celebrated in city apartments, shared with friends, flatmates and chosen family, often far from hometowns. The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to revisiting comfort films like Home Alone on the couch.
Food plays a central role in the narrative, positioned as an emotional anchor that helps set the festive mood. Drawing from insights in the STTEM 2.0 – India Snacking Report by Godrej Yummiez, the campaign highlights how 67 per cent of Indians snack based on mood, while 72 per cent tend to snack more when they are happy. Reflecting the reality of today’s celebrations, the song acknowledges that festivities do not always involve elaborate cooking, reinforcing the idea that convenience and comfort can be just as meaningful.
The track underscores the belief that Christmas does not need to follow a prescribed template to feel special. Instead, it celebrates personal rituals, small comforts and individual expressions of joy, encouraging audiences to embrace their own way of celebrating.
Speaking about the campaign, Anushree Dewen, Head of Marketing and Innovation at Godrej Foods Ltd., said the collaboration aimed to reinterpret a familiar Christmas tune through culturally relevant insights. She noted that the song brings to life the brand’s understanding of mood-led snacking, with lines that reflect how a simple, protein-rich snack can elevate everyday celebratory moments.
Sujit Patil, Chief Communication Officer at Godrej Industries Group, added that Vikhroli Cucina has evolved into a platform that sparks meaningful conversations around food and culture. He said the Christmas jingle was designed to reflect the growing shift towards mindful, protein-rich snacking while retaining the warmth, spontaneity and togetherness associated with the season.
Through Jingle Bells Unwrapped, the campaign positions food as the emotional switch that transforms ordinary moments into festive ones,whether it is sharing a warm snack, revisiting a familiar flavour or creating comfort in a new home. The message is summed up in the line, “We make our kind of Christmas in the homes we’ve come to know,” reinforcing that celebration is defined by the people and spaces that matter most.