Aman Gupta Launches OffBeat Studios After Stepping Back From boAt’s Daily Operations

boAt cofounder Aman Gupta has unveiled a new venture, OffBeat Studios, marking his next entrepreneurial chapter after stepping away from the day-to-day operations of the IPO-bound consumer electronics brand.

Gupta announced the launch on X, offering little detail about the nature of the startup but signaling a personal and professional reset. “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture, @Offbeatstudios1,” he wrote.

The move follows Gupta’s transition to a non-executive director role on boAt’s board in September 2025. Around the same time, the company appointed Gaurav Nayyar as CEO, while cofounder Sameer Mehta assumed the role of executive director with a focus on strategy. The leadership reshuffle was seen as part of a broader effort to streamline operations and strengthen governance as the company prepares for public listing.

Gupta has been one of the most visible faces of boAt since its inception, helping scale the brand into one of India’s leading audio and wearables players. His reduced operational involvement signals a shift from execution to oversight, even as he continues to remain associated with the company at the board level.

The announcement also comes at a critical juncture for boAt, which is reportedly making a renewed attempt at going public. After shelving plans for a ?2,000 crore IPO in 2022 amid volatile market conditions, the company made another push toward a public listing last year.

While details about OffBeat Studios remain under wraps, Gupta’s track record in brand-building and consumer engagement has sparked speculation about the direction his new venture might take. Whether it will operate within the consumer tech ecosystem or chart an entirely different course remains to be seen.

For now, Gupta’s message is clear: a new innings has begun.