Marketing

Daler Mehndi Releases New Song 'Aaj Ki Rani' For UPES University's 'Shakti' Campaign

By Loudest Team
March 12, 2024
Daler Mehndi Releases New Song 'Aaj Ki Rani' For UPES University's 'Shakti' Campaign

Celebrated singer Daler Mehndi collaborates with UPES University's initiative 'Shakti' to commemorate International Women's Day with the release of the inspiring anthem "Aaj Ki Rani."

The creative minds behind "Aaj Ki Rani" unanimously selected Daler Mehndi to bring their vision to life. Crafted by Sharad Mehra and composed by Nishant Ramteke, the songwriters recognized Daler Mehndi's unique ability to infuse depth and resonance into their creation. His legendary status and magnetic presence made him the perfect fit, ensuring that "Aaj Ki Rani" would resonate profoundly with listeners of all ages.

Daler Mehndi's voice transcends mere music; it serves as a beacon of motivation for fans worldwide. His powerful vocals uplift spirits and ignite a fire within listeners, inspiring them to overcome obstacles and pursue their dreams with unwavering determination. With songs exuding energy and passion, Daler Mehndi has become synonymous with empowerment, encouraging fans to embrace their true potential and strive for greatness.

"Dedicating 'Aaj Ki Rani' to the fearless women who continue to shape our world with their strength and resilience," says Daler Mehndi. The song celebrates the resilience and triumphs of women in diverse roles, from unsung heroes to bold trailblazers. Through dynamic visuals and empowering lyrics, "Aaj Ki Rani" serves as a rallying cry for women everywhere, asserting their rightful place as leaders, innovators, and agents of change.

Through the 'Shakti' initiative, UPES University is dedicated to empowering women with the skills, confidence, and opportunities needed to assume leadership roles and make a meaningful impact in their communities and beyond.

Related News

L&K Saatchi & Saatchi's IPL TVC For Greenpanel Delivers Splash...

The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.

April 24, 2024

Brandmusiq Collaborates With Tata Realty's Intellion Offices To Create Distinctive...

BrandMusiq used a strategic brand approach that combines the of sound and of to create a sonic identity system for....

April 22, 2024

Universal Music India's Revibe Unveils '#BreakoutStar' – A Platform For...

Now, with a sponsorship from YouTube Shorts UMG India is set to propel the stars of tomorrow into a much-deserved....

April 15, 2024

Navigating The Cultural Marketplace: Music Marketing Strategies For Brands

Brands need to navigate this musical journey carefully, ensuring they strike the right chord with their audience while staying true....

April 12, 2024