SNITCH And Sufi Artist Bismil Launch ‘Keeping It Alive’ Campaign Celebrating Passion And Persistence
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music, and design
Marketing
SNITCH, one of India’s leading D2C men’s fashion brands, has joined hands with renowned Sufi artist Bismil for a new campaign titled “Keeping It Alive”, celebrating persistence, passion, and purpose, values that drive both music and fashion.
The collaboration introduces a special clothing collection that blends contemporary style with cultural depth. Featuring jackets, overshirts, shirts, trousers, caps, and bandanas, the line showcases intricate detailing, from laser-cut patchwork and back motifs to Rajasthani and Mughal-inspired elements,reimagining heritage for the modern man.
“We’re excited to partner with Bismil as we see strong parallels between music and fashion, both shaped by persistence and creative evolution,” said Siddharth Dungarwal, Founder and CEO of SNITCH.
Beyond fashion, the campaign focuses on storytelling and emotional connection, brought to life through digital and influencer-led activations. “This partnership is about emotion, endurance, and evolution, celebrating the spirit of never giving up,” Dungarwal added.
The collaboration marks the first in a series of creative partnerships for SNITCH, as the brand continues to bridge culture and contemporary fashion through art, music, and design.