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What Happens After The Viral Moment? The Real Cost Of
What Happens After The Viral Moment? The Real Cost Of...

An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....

May 07, 2025

“Bharat Ka Gaana” Becomes A Movement: Gaana Celebrates India’s Musical
“Bharat Ka Gaana” Becomes A Movement: Gaana Celebrates India’s Musical...

From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....

May 07, 2025


Hoopr Brand Solutions Wins ‘Best Ad Film – People’s Choice’
Hoopr Brand Solutions Wins ‘Best Ad Film – People’s Choice’...

The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....

May 06, 2025

Why Musicians Are Turning To Podcasts For Marketing And Deeper
Why Musicians Are Turning To Podcasts For Marketing And Deeper...

In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.

April 25, 2025

Hyundai, UMGB Drop Season 3 Of Spotlight With Javed Ali,
Hyundai, UMGB Drop Season 3 Of Spotlight With Javed Ali,...

The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....

April 10, 2025


What Happens After The Viral Moment? The Real Cost Of
What Happens After The Viral Moment? The Real Cost Of...

An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....

May 07, 2025

“Bharat Ka Gaana” Becomes A Movement: Gaana Celebrates India’s Musical
“Bharat Ka Gaana” Becomes A Movement: Gaana Celebrates India’s Musical...

From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....

May 07, 2025

Hoopr Brand Solutions Wins ‘Best Ad Film – People’s Choice’
Hoopr Brand Solutions Wins ‘Best Ad Film – People’s Choice’...

The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....

May 06, 2025

Why Musicians Are Turning To Podcasts For Marketing And Deeper
Why Musicians Are Turning To Podcasts For Marketing And Deeper...

In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.

April 25, 2025


Hyundai, UMGB Drop Season 3 Of Spotlight With Javed Ali,
Hyundai, UMGB Drop Season 3 Of Spotlight With Javed Ali,...

The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....

April 10, 2025

"The Indian Consumers Wants Global Standards With A Local Soul"-Varun
"The Indian Consumers Wants Global Standards With A Local Soul"-Varun...

We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....

April 04, 2025

Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of
Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of...

As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.

March 28, 2025

7UP® And Spotify Turn Up The Heat With The ‘7UP®
7UP® And Spotify Turn Up The Heat With The ‘7UP®...

To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.

March 28, 2025


Hardik Pandya & Suryakumar Yadav Groove To DJ Bravo’s 'India
Hardik Pandya & Suryakumar Yadav Groove To DJ Bravo’s 'India...

Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....

March 27, 2025

Hoopr Teams Up With UltraTech Cement For Inspiring Anthem ‘Ek
Hoopr Teams Up With UltraTech Cement For Inspiring Anthem ‘Ek...

By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....

March 25, 2025