Tag: MUSIC MARKETING All Tags
In 2026, music campaigns became more experience-led, bringing brands, artists and platforms closer to audiences
As brands chase viral sounds this Diwali, industry experts question whether trending music builds brand recall or simply borrows attention
Three short films feature Gullak’s Mishra family turning Diwali preparations into fun-filled moments with music
Sarmokaddam announces her new role through a LinkedIn update
Sukhbir Singh and Shibani Kashyap on intimate gigs as a growth avenue for indie artists
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Vidhi Shah, Director – Marketing, Zee Music, on turning festive music marketing into sales
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The campaign features Sheeba Chadha, Namita Dubey and Plabita Borthakur in films centred on a ‘desire chain’
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Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference
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The video ends with her slogan, “A city that works”, and an appeal for voter support
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The move marks a new chapter for Veralkar, who has worked across music, technology, marketing and live entertainment
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The collection was unveiled at ITC Grand Central in Mumbai at an event featuring live musical performances and chocolate experiences
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India to get Spotify Audiobooks from November 12 as the service expands from 22 to 180+ markets globally
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‘Sounds of Shunya’ features 10 artists across five evenings, streaming October 8–12 exclusively on the Lenskart app
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing.
Johnnie Walker Refreshing Mixer Non-Alcoholic’s Summer festival- Revibe is back to get you grooving
World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner....
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
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The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....
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We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
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Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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In an exclusive Loudest.in Power People interview, Dhaval Kothari shares insights on the future of music marketing, streaming's impact, and....
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The report highlights India's booming music creator economy, its role in cultural diplomacy, the rise of regional talent, and structural....
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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The company’s operating EBITDA surged by 28% to ?55.6 crore, up from ?43.4 crore in the corresponding quarter last year.
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
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This year’s cultural fusion promises to redefine the space where traditional and modern Indian music intersect, all while staying true....
With digital tools at their fingertips and direct access to audiences, artists now have full control over their careers, shaping....
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In an exclusive chat with Loudest.in, Vijay Dev, Category Lead - Consumer Marketing, Bacardi India, discusses how he’s reshaping experiential....
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
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From debut chartbusters to fan favorites, this celebration highlights the tracks, playlists, artists, and podcasts that defined the year on....
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Spanning genres and categories—film, indie, classical, technical, and Listener’s Choice—the event highlighted the incredible talent driving Indian music today.
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The IPRS Stage at Serendipity Arts Festival 2024 will present an exciting lineup of performances celebrating the diversity of Indian ....
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Introducing five new models, the new range promises a seamless fusion of classic craftsmanship and cutting-edge features.
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This personalized yearly recap includes insights like your top artists, songs, and podcasts, hidden gems you've unearthed, and even the....
While listeners can access their personal Replay 2024 highlights on their mobile applications, JioSaavn mapped some interesting national listening habits.
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The music composer duo, Sachin-Jigar has composed 20 original foot-tapping scores for the mega-musical.
Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day....
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The platform unveiled a promo on the track Millionaire by Yo Yo Honey Singh, perfectly capturing the ambition and drama ....
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This year marks the tenth global anniversary of Wrapped, a testament to its enduring popularity.
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The channel’s extensive collection of timeless Bollywood hits has captivated music lovers worldwide, garnering an impressive 250+ million views each....
By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21%....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....
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At Sony, every product and service is designed with Kando – the Japanese concept of deeply moving and inspiring people.
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Impact offers a range of services to help artists thrive, including managing social media, running digital ad campaigns, boosting streaming....