Vivo has released a full-length music video ‘Colour My Style’ starring Sara Ali Khan, on the launch of its all-new Y100 smartphone. The brand has also roped in singer Shalmali Kholgade to sing the fun and peppy track in the video.
Conceptualized by Havas Worldwide India, the music video builds on the proposition of 'It's my style'. The hook step and the music track received a lot of traction among people who are replicating Sara’s stylish moves to participate in the #StyleDance challenge on social media. The challenge has recorded 3000+ entries with in a period of 1 week.
Talking about the film, Yogendra Sriramula, Head Brand Strategy, vivo India, said, “We are delighted to launch this trendy campaign with one of India’s youth icon, Sara Ali Khan, as her personality matches with the uber stylish, vivo Y100. Aimed at our next-gen customers, with this new product offering, vivo’s endeavor is to offer an innovative product to the tech-savvy young consumers looking for a stylish and tech-advanced smartphone in the premium Y-series range.”
Anupama Ramaswamy, Chief Creative Officer at Havas Worldwide India, said, “The vivo Y100 is a gorgeous phone, so the launch campaign needed to have style written all over it. To bring this alive, we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with vivo India to make it happen.”
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