RENÉE Cosmetics Launches Midnight Kohl Campaign Celebrating Mothers, Memories, And Makeup Magic

RENÉE Cosmetics, the trailblazing beauty brand, has just launched a campaign that will not only make you smile but also take you on a nostalgic trip down memory lane. The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in for a playful surprise.

In a humorous, retro-style video, the mother-son duo steps into the frame. The son, returning home with his first paycheck, follows the time-honoured tradition of handing it over to his mother. In an instant, she goes to apply a traditional “nazar ka tikka” —a simple, emotional gesture to ward off the evil eye. However, to her surprise, the kajal won’t smudge! Why? Because it’s RENÉE’s Midnight Kohl Pencil—designed to stay put, no matter what. This unexpected twist of the classic ritual offers a moment of laughter and a showcase of the product’s unique, smudge-proof quality. Featuring the iconic Supriya Pathak, whose comic timing adds just the right touch of humour, the campaign effortlessly blends tradition with innovation.

RENÉE’s Midnight Kohl isn’t just any kajal. It’s a bold, jet-black beauty essential that offers unmatched intensity with every swipe. Enriched with Vitamin E, Castor Oil, and Olive Oil, it nourishes while gliding on effortlessly, giving you high-impact, dramatic eyes that last all day. With its waterproof, smudge-proof, and 24-hour long-lasting formula, this kohl stays exactly where you put it—making it the perfect pick for those who want to speak with their eyes and make a statement without words.

Aashka Goradia Goble, Co-founder & CMO of RENÉE Cosmetics, commented with confidence, “At RENÉE, we don’t just create cosmetics, we create experiences that stay with you. This campaign showcases the high performance of the Midnight Kohl while bringing a refreshingly emotional and innovative storytelling approach to the forefront. We’ve crafted something truly distinctive — a narrative that blends sentiment with style, unlike anything the beauty industry has seen before. Midnight Kohl is made for the bold, the expressive, the DRAMA-tic and those who speak volumes with just their eyes.”

With this campaign, RENÉE Cosmetics brings the beauty of everyday moments and emotions into the spotlight, infusing a timeless tradition with modern innovation to create a campaign that resonates with people on a personal level.

Link of the Campaign: https://youtube.com/shorts/ldgEXuEQPeM?si=dXJRvEAvCWfu766E