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‘Shiv Lagan’ marks Aabha Hanjura’s push to take devotional music into the digital mainstream
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a fan-first fandom economy
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Bhajans are moving from temples to ticketed stages, emerging as a scalable and sustainable force in India’s live music economy
In an exclusive interview with Loudest.in, Hukmani opens up about the emotional, artistic and cultural motivations behind the tribute and reflects on Michael Jackson’s timeless influence across generations
Tinariwen’s India return reflects the rising demand for immersive, globally curated live music experiences
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with high costs and diluted engagement
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Industry leaders underline the urgent need for GST reform to sustain growth in India’s rapidly expanding live economy
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In this exclusive interview with Loudest.in, he discusses how Kala Ghoda bridges culture and commerce while enabling sustainable creator revenues
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With Arijit Singh stepping away from playback, the industry faces not just an emotional goodbye, but a structural reckoning over the creative void he leaves behind
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The Border?2 soundtrack debate marks a crossroads for Bollywood, where musical legacy meets innovation, balancing nostalgia, creativity, and commercial strategy
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From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
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Across the country, a new generation of education-led platforms and cultural organisations are beginning to bridge that gap, redesigning curricula to align creativity with commerce
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to immersive, experience-led participation at live events
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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In her latest interview with Loudest.in, she opens up about her musical journey and her newest track “Naal Nachna,” which is currently trending across platforms