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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
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Rising global clout, underscored by Devraj Sanyal’s six-year run on Billboard Global Power Players
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Samradha Tibrewala, Head – Partnerships & Revenue at BookMyShow, is redefining how brands connect with audiences through immersive live experiences
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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As debates around creator rights, fair payouts, and transparency grow, industry stakeholders are questioning whether India’s royalty system truly supports creators
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70,000+ fans, premium tiers, global ambition, but how big was the business
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Bijlani talks about building mega-format live shows and reshaping India’s concert economy
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The conversation has shifted. AI is no longer just about making music, It’s about making music pay
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In this interview with Loudest.in,Kumari discusses global strategy, ownership through Godmother Records, adapting to AI and streaming, and balancing creativity with commerce in today’s music industry
Industry leaders suggest the answer is far more structural than sentimental
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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‘Shiv Lagan’ marks Aabha Hanjura’s push to take devotional music into the digital mainstream
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a fan-first fandom economy
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Bhajans are moving from temples to ticketed stages, emerging as a scalable and sustainable force in India’s live music economy
In an exclusive interview with Loudest.in, Hukmani opens up about the emotional, artistic and cultural motivations behind the tribute and reflects on Michael Jackson’s timeless influence across generations
Tinariwen’s India return reflects the rising demand for immersive, globally curated live music experiences
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with high costs and diluted engagement
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Industry leaders underline the urgent need for GST reform to sustain growth in India’s rapidly expanding live economy
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In this exclusive interview with Loudest.in, he discusses how Kala Ghoda bridges culture and commerce while enabling sustainable creator revenues
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With Arijit Singh stepping away from playback, the industry faces not just an emotional goodbye, but a structural reckoning over the creative void he leaves behind
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The Border?2 soundtrack debate marks a crossroads for Bollywood, where musical legacy meets innovation, balancing nostalgia, creativity, and commercial strategy
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From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
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Across the country, a new generation of education-led platforms and cultural organisations are beginning to bridge that gap, redesigning curricula to align creativity with commerce
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to immersive, experience-led participation at live events
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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In her latest interview with Loudest.in, she opens up about her musical journey and her newest track “Naal Nachna,” which is currently trending across platforms
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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With hits and live shows, Coke Studio Bharat has become a powerful reflection of India’s musical diversity
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this interview with Loudest.in, she discusses her latest song ‘Lutt Le Gaya’ from the blockbuster film Dhurandhar
Jay Shah discusses Mahindra’s cultural vision, the power of live experiences, and the rapid rise of India’s events economy
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In this exclusive interview, Shamir Tandon shares insights on his global collaborations, Ek Aur Baar Kishore Kumar, and the future of Indian .
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For an industry built on creativity, storytelling, and emotional resonance, the sudden rise of synthetic music is rewriting old rules almost overnight
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Powered by the song ‘Human’, the films land with amplified emotional impact
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NDTV Good Times collaborates with Honey Singh to turn concerts into immersive cultural experiences across 11 cities of Bharat
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For Honey Singh, this tour is a reclaiming of his place in live music and the sound that shaped a generation
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The panel, titled “How Live Events Are Fueling Tourism, Jobs and City Growth”, explored why cities are now actively competing to become major concert and event destinations
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
In an exclusive interview with Loudest.in, Udit Tyagi, CDO at ENIL, shares Gaana’s vision as a “Made in India, Made for Bharat” platform for True Fans
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
In this Loudest.in exclusive, Nikunj Duggal reveals how ISF bridges India’s sneaker culture, uniting brands, creators, and fans while blending culture with commerce.
On her birthday, we don’t just look back on her songs, we revisit the emotional architecture she’s helped build in Indian , one note, one word, one silence at a....
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Industry leaders including Rajeev Raja (Founder, Soundsmith and BrandMusiq), Lloyd Mathias (former Marketing Head at PepsiCo, Motorola, and HP), and the Ogilvy team have shared heartfelt tributes in memory of....
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In this exclusive chat with Loudest, Hrithik Sharma traces his journey from a self-taught guitarist to the founder of Parallax Productions, sharing insights on creativity, collaboration, and staying authentic in....
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In her latest interview with Loudest.in, Anjana Padmanabhan discusses her journey from Indian Idol Junior to a versatile indie and playback artist, staying true to her roots while building a....
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Melbourne trio Glass Beams return to India this October with their hypnotic blend of psychedelic groove and cosmic funk, performing in Delhi NCR, Mumbai, and Bengaluru.
In this exclusive interview with Loudest.in, Shruti Pathak shares insights into her singing process, collaborations, views on AI in music , and her upcoming project Guzzler, where she reinvents ghazals....
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In this exclusive article, celebrated singer Malini Awasthi and veteran violinist, Sangeet Natak Akademi Awardee Minoti Khaund pay tribute to Pandit Chhannulal Mishra.
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand strategy to drive engagement and streams.
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In an exclusive chat with Loudest.in Power People, Sonam Kalra shares the journey of The Sufi Gospel Project, her new song Chaleya Momin: The Search, and her vision of music....
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In a recent Loudest.in interview, rising star Raghav Kaushik discusses his new single Tum, sharing insights on love, authenticity, and balancing independent music with Bollywood and OTT projects.
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Indian artists are pushing back against AI-generated recreations of iconic voices, sparking urgent debates around ethics, copyright, and how the music industry can balance innovation with authenticity.
In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars, reflecting India’s rising appetite for premium audiovisual experiences.
In exclusive interview with Loudest.in, Radhika Das discusses his Silence In Sound India tour and how kirtan unites tradition, modernity, intimacy, and healing.
Consumer demand fuels India’s concert economy, but sponsorships cover the costs that ticket sales alone can’t.
In an exclusive interview with Loudest.in Power People, Nikhita Gandhi shares her journey,from finding her voice and collaborating with A.R. Rahman to global dreams with The Hello Group, ShNIK’s rise,....
Smaller cities are fast becoming the backbone of India’s live economy, fueling tourism, boosting local businesses, and offering higher ROI for artists, promoters, and sponsors.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music campaigns, India’s growing market, and the role of AI in....
In this interview, he shares how reinvestment, IP ownership, and cultural authenticity helped Team Innovation grow from a small club venture into one of India’s top live event promoters.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for music.
In an exclusive chat with loudest.in, Bhatia shares how Radiowalla’s IPO success was powered by strategic B2B positioning, tech innovation, market credibility.
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With Saiyaara topping streaming charts like Spotify and garnering widespread acclaim, many in the music industry are wondering,has melody finally made a comeback?
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In a conversation with Loudest.in, he opens up about his journey, creative collaborations, global recognition, the impact he hopes to make, his new album Gandhi, and his vision for the....
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Kazi opened with a recap of the past year’s breakthrough moments in Indian music: Diljit Dosanjh at Coachella, Anuv Jain and Prateek Kuhad’s sold-out shows, Karan Aujla’s global headphone deal.
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The Grammy-nominated rapper, singer, and classical dancer delivered a deeply personal and powerfully reflective keynote, tracing her creative and spiritual journey as an Indian-American artist straddling continents, cultures, and soundscapes.
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Raja believes sonic branding will move from a marketing curiosity to a strategic necessity.
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The core issue, Sanyal argued, is not lack of demand,but an entrenched, decades-old expectation that music should cost nothing.
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In an exclusive interview with Loudest.in, rising star Shahat Gill opens up about her musical journey, the evolution of Punjabi pop, and her exciting collaborations.
The book brings together years of research, personal insights, and a deep admiration for Bhosle’s artistry, making it a compelling read for music lovers and biography enthusiasts alike.
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Over 27,000 live events were hosted that year—a 35% jump from the previous year—marking India’s transformation into a major global tour destination.
In an exclusive interview with loudest.in, Yogesh Nambiar, Country Marketing Director at HARMAN India, opens up about the brand’s evolving audio business.
In an exclusive conversation with Loudest.in, Seth opens up about the evolving dynamics of the Bollywood industry and shares insights into her latest track “Khumari” from the upcoming film Kesari....
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In an exclusive conversation for Loudest's Rising Star series, Anubha Bajaj delves into the music industry and the art of building an independent brand.
In an exclusive interview with Loudest.in, Mandar Thakur shares insights on his remarkable journey in the industry, his leadership at Times , and his views on the evolving landscape of....
In this conversation, Mohit shares insights on what makes a music event truly unforgettable, how Team Innovation balances storytelling with ROI, and why the future of live experiences.
In an exclusive conversation with Loudest.in, Juhi Mehta sheds light on Qyuki Digital’s journey, the impact of NEXA Music, and the ever-evolving landscape of digital media.
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We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with music and nightlife, and what it takes to build an....
The recent success of global behemoths like Lollapalooza and Ultra Music Festival in India is more than just a spectacle of high-wattage artists and dazzling production.
In an exclusive interview, rising star Shaan Kambli shares insights into his musical journey.
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the festival economy, transforming one-off sponsorships into long-term partnerships that extend....
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In an exclusive Loudest.in Power People interview, Dhaval Kothari shares insights on the future of music marketing, streaming's impact, and artist branding.
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Among the most anticipated sessions was a keynote by Shilpa Sharda, Director of Artist Services, Believe India and South Asia, titled Artist Development 2.0: Redefining Music Success.
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With technology bridging gaps, stronger representation in leadership, and a more inclusive approach to talent development, the industry is tuning into the power of women in music like never before.
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In an engaging conversation with Loudest.in, Varun Murali—acclaimed music producer, composer, and guitarist from the renowned band Swarathma—shares his insights on navigating the independent music landscape.
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Her insights come in the backdrop of ‘My Music, My Rights’, an initiative dedicated to empowering independent artists by raising awareness about music rights and royalties.
The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media and on-demand entertainment, fans now crave deeper, more intimate insights....
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In an exclusive interview with Loudest.in, Shoven Shah shares insights into the live music industry and his vision for TribeVibe Entertainment.
In an exclusive chat with Loudest.in, he explores storytelling in music, indie artists' challenges, and UMI’s vision for their global rise.
Even today, her voice is an integral part of India’s Republic Day and Independence Day celebrations, evoking a deep sense of nationalism.
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In an exclusive interview with Loudest.in, Rajeev Samant delves into SulaFest and the business strategies that drive its success.
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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In an exclusive interview for Loudest.in's Power People series, Sanjay Ahire shares insights into his remarkable journey and discusses the evolving live music business, along with exciting new developments on....
In an exclusive conversation with Loudest.in, he shares insights into his journey and explores the role of audio in branding.
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In a candid conversation with Loudest.in as part of Rising Star Series, Chauhan opened up about her journey in Kuchipudi, the challenges of preserving classical art forms, and her mission....
Discover how Union Budget 2025 could transform India's music-tech sector with policies on IP, AI innovation, and creator economy growth.
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In an exclusive conversation with Loudest.in, Alick Sethi shares insights into his journey in the music industry and discusses his recent work on the documentary Famous featuring Yo Yo Honey....