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As musicians become entrepreneurs, experts call for balancing musical training with branding and digital marketing skills
Industry experts on festive music campaigns and year-round artist opportunities
Sukhbir Singh and Shibani Kashyap on intimate gigs as a growth avenue for indie artists
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Industry voices discuss how regional artists can turn audience loyalty into sustainable revenue beyond streaming
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Independent artists face the challenge of turning India’s growing consumption into sustainable revenue
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference
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Industry experts say music education must balance digital learning with practical training
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Kumar discusses The Grub Fest’s evolution, audience trends, music curation and Tier 2–3 opportunities
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Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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Industry experts weigh in on India’s crowded concert calendar and the need to expand the paying audience
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Industry experts on the rising cost of building an independent music career
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Experts say regional music’s next phase will go beyond viral songs to artist-led businesses, live formats and scalable IPs
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Industry voices say the demand is already there; the next challenge is building the infrastructure and economics to support it
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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ZICR talks about AI in music, his latest song ‘Tu Mera Jahaan’, and live performance plans
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With artists building audiences independently, Bollywood is increasingly looking to the indie ecosystem as a ready-made talent pipeline
Royalties grew across every major regional language, with Telugu up over 120% year-on-year
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Sobti discusses music education, mentorship, AI and building sustainable careers for independent artists
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
Gangane discusses Season 4's vision, the power of authenticity, and taking Indian music to global audiences
Her promotion underscores Saregama's focus on digital growth and platform partnerships
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In this exclusive interview with Loudest.in, Jain discusses Madverse's growth, AI, and India's independent music future
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Kumari talks about her "ziddi" spirit, Indian hip-hop's global rise, AI in music, and her upcoming album, The Dekade of Kumari
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Kuhad reflects on creative risks, business decisions, global growth and why honest storytelling continues to outlast trends
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The cross-cultural moment quickly went viral, celebrating music’s ability to bring people together beyond borders
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Previously, Sharda served as Director – Artist Services at Believe India
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
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In this conversation, Chowdhry reflects on his entrepreneurial journey, the evolution of India's campus ecosystem, and the future of youth culture
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Experts say India’s rise as a music exporter depends on stronger artist support, infrastructure and global positioning
Industry leaders examine how brands, broadcasters and creators can navigate an increasingly complex music rights landscape
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Celebrating the next generation of leaders powering India’s music economy
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From Instagram licensing to royalties, experts separate fact from fiction
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Kholgade discusses her Times Square Billboard milestone, the power of global visibility, and the evolving business of music
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital era
Experts say the issue is no longer just piracy, but the belief that is freely available rather than protected intellectual property
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Industry leaders decode the rise of indie music in modern brand communication
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Singh’s appointment comes amid intensifying competition in audio streaming beyond music
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The NCPA remains a cornerstone of India’s cultural landscape, hosting a wide range of music, theatre, and arts programming
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
Policy reform emerges as the catalyst for India’s live events boom
Pugalia said Maharashtra’s unified approvals strengthen its appeal as a top destination for global tours
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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In this exclusive, Sahar Zaman talks about reimagining Talat Mahmood’s legacy for new audiences
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The event marked another milestone for Sahar Zaman, whose 2024 biography on her granduncle continues to grow beyond the page
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Dhillon’s appointment comes as SVF expands beyond regional markets into the wider pan-India music ecosystem
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In this exclusive interview with Loudest.in, she reflects on her journey, opens up about her latest collaboration, and shares what lies ahead
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Bhumika’s role will align with this growth strategy, focusing on artist development, repertoire curation, and collaboration
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Her passing marks not just the loss of a legend, but the end of an era that shaped generations
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According to Sanyal, the modern music landscape has shifted from controlled hit-making to a more organic, audience-driven model
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In this exclusive interview, Caleb Williams, Senior Artist Manager at UNIFIED Music Group, talks India expansion and purpose-driven management
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Negi will now lead artist development, repertoire, and label operations across North India
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He described his tenure as one filled with “cherished memories” and a deep sense of pride
The collaboration, at the intersection of culture, branding, and artist development, aims to discover emerging talent and elevate them globally
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The report reveals that a significant share of Instagram’s daily music users fall into the “superfan” category, with an even higher concentration among Gen Z
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What began as a landmark electronic spectacle quickly turned into a test of scale, safety, and execution
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Varun Koorichh, VP Marketing, Diageo India, on how Keinemusik collaboration is reshaping India’s concert economy
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Devraj Sanyal signals bold expansion as Universal Music India ramps up hiring
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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
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Rising global clout, underscored by Devraj Sanyal’s six-year run on Billboard Global Power Players
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Samradha Tibrewala, Head – Partnerships & Revenue at BookMyShow, is redefining how brands connect with audiences through immersive live experiences
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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As debates around creator rights, fair payouts, and transparency grow, industry stakeholders are questioning whether India’s royalty system truly supports creators
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70,000+ fans, premium tiers, global ambition, but how big was the business
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Bijlani talks about building mega-format live shows and reshaping India’s concert economy
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The conversation has shifted. AI is no longer just about making music, It’s about making music pay
Industry leaders suggest the answer is far more structural than sentimental
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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‘Shiv Lagan’ marks Aabha Hanjura’s push to take devotional music into the digital mainstream
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a fan-first fandom economy
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Bhajans are moving from temples to ticketed stages, emerging as a scalable and sustainable force in India’s live music economy
In an exclusive interview with Loudest.in, Hukmani opens up about the emotional, artistic and cultural motivations behind the tribute and reflects on Michael Jackson’s timeless influence across generations
Tinariwen’s India return reflects the rising demand for immersive, globally curated live music experiences
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with high costs and diluted engagement
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Industry leaders underline the urgent need for GST reform to sustain growth in India’s rapidly expanding live economy
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In this exclusive interview with Loudest.in, he discusses how Kala Ghoda bridges culture and commerce while enabling sustainable creator revenues
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With Arijit Singh stepping away from playback, the industry faces not just an emotional goodbye, but a structural reckoning over the creative void he leaves behind
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The Border?2 soundtrack debate marks a crossroads for Bollywood, where musical legacy meets innovation, balancing nostalgia, creativity, and commercial strategy
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From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
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Across the country, a new generation of education-led platforms and cultural organisations are beginning to bridge that gap, redesigning curricula to align creativity with commerce
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to immersive, experience-led participation at live events
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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In her latest interview with Loudest.in, she opens up about her musical journey and her newest track “Naal Nachna,” which is currently trending across platforms
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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With hits and live shows, Coke Studio Bharat has become a powerful reflection of India’s musical diversity
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this interview with Loudest.in, she discusses her latest song ‘Lutt Le Gaya’ from the blockbuster film Dhurandhar
Jay Shah discusses Mahindra’s cultural vision, the power of live experiences, and the rapid rise of India’s events economy
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In this exclusive interview, Shamir Tandon shares insights on his global collaborations, Ek Aur Baar Kishore Kumar, and the future of Indian .
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For an industry built on creativity, storytelling, and emotional resonance, the sudden rise of synthetic music is rewriting old rules almost overnight
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Powered by the song ‘Human’, the films land with amplified emotional impact
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NDTV Good Times collaborates with Honey Singh to turn concerts into immersive cultural experiences across 11 cities of Bharat