Marketing

JioSaavn Introduces Exciting Year End Offer As A Part Of Their #ReplayKiyaKya 2021 Campaign

By Loudest Team
December 15, 2021
JioSaavn Introduces Exciting Year End Offer As A Part Of Their #ReplayKiyaKya 2021 Campaign
As a part of their on-going #ReplayKiyaKya 2021 campaign, JioSaavn- South Asia’s largest music and audio-streaming service, released a limited period offer for Jio users across the country. Starting from 15th December 2021 up to 31st December 2021, Jio users across India can get one month’s subscription for INR 1.

The year-end campaign that started on 1st  December gave users access to a personalised recap of their favourite music and their listening habits on the platform. The gathered data was also used for #ReplayAwards 2021.

With #ProLiyaKya, the brand also launched a series of in-app and digital media ads which featured artists like Dhvani Bhanushali and Jubin Nautiyal. In addition to these, audio ads were also featured on Radio City as an extension to JioSaavn’s partnership with the leading radio station. 

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