The year-end campaign that started on 1st December gave users access to a personalised recap of their favourite music and their listening habits on the platform. The gathered data was also used for #ReplayAwards 2021.
With #ProLiyaKya, the brand also launched a series of in-app and digital media ads which featured artists like Dhvani Bhanushali and Jubin Nautiyal. In addition to these, audio ads were also featured on Radio City as an extension to JioSaavn’s partnership with the leading radio station.
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