The year-end campaign that started on 1st December gave users access to a personalised recap of their favourite music and their listening habits on the platform. The gathered data was also used for #ReplayAwards 2021.
With #ProLiyaKya, the brand also launched a series of in-app and digital media ads which featured artists like Dhvani Bhanushali and Jubin Nautiyal. In addition to these, audio ads were also featured on Radio City as an extension to JioSaavn’s partnership with the leading radio station.
The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
April 02, 2025
As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
March 28, 2025
To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
March 28, 2025
This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
March 06, 2025