Falguni Pathak Spotted In Swiggy Instamart’s Navratri Campaign, Leaving Users Saying "Aye Halo"!

As Navratri excitement sweeps across the country, Swiggy Instamart, India’s leading quick commerce platform, has partnered with the ‘Queen of Dandiya’, Falguni Pathak, to bring her vibrant Garba spirit straight to users.

The campaign features a light-hearted film that humorously plays on the idea that Falguni is only ever seen during Navratri—until Swiggy Instamart makes her "reappear," highlighting the platform’s ability to deliver festive essentials in just 10-15 minutes. Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share it via WhatsApp and social media. The film achieved over a million organic views on Instagram within just four hours of going live.

The film opens with scenes that suggest Falguni’s invisible presence: children practicing Dandiya to her voice, and attendants nodding toward empty spaces in an elevator and car, responding to her voice. The story takes a humorous twist when a Swiggy Instamart delivery executive arrives at Falguni’s home, rings the bell, and hears her footsteps, but finds no one at the door. Guided by her voice saying "Idhar," the executive hands over the package. Falguni then says, “People say Falguni Pathak is never seen outside Navratri. They’re right! But this year, I’ll be seen first on Swiggy Instamart.”

In a fun conclusion, Falguni demonstrates her Garba hook step, perfect for beginners, as the special ‘Falguni Collection’ of Navratri essentials is revealed. This section on Swiggy Instamart includes a variety of festive must-haves—from dandiya sticks, kurtas, and jewelry, to fasting supplies, sweets, dry fruits, and puja items—delivered in just 10-15 minutes with a few taps on the app.