Campaigns We Like: Shriram Finance's #TogetherWeSoar Celebrates Unity And Aspiration

Shriram Finance Ltd, the flagship company of the Shriram Group, has launched a new brand campaign, #TogetherWeSoar, celebrating its commitment to partnering with aspiring Indians and emphasizing the power of connection and unity.

The campaign reflects the "So, what?" mindset of modern Indians who aspire to overcome challenges on their path to success. It highlights how meaningful partnerships can empower individuals to soar higher, drawing inspiration from the life of cricket legend Rahul Dravid, who serves as the campaign's brand ambassador. Dravid embodies values of teamwork and resilience, aligning with Shriram Finance's mission of fostering growth through strong relationships.

Adding gravitas to the campaign, legendary actor Naseeruddin Shah lends his iconic voice to the Hindi version of the ad film, titled "Har Indian ke Saath: Judenge. Udenge." Known for his illustrious 50-year career and accolades including the Padma Bhushan and Padma Shri, Shah reinforces the brand’s message of helping individuals achieve their dreams.

The campaign also showcases regional connections with lyrics by Academy Award-winning lyricist K.S. Chandrabose for the Telugu version and acclaimed Tamil lyricist Madhan Karky. This multilingual approach ensures a deeper resonance with audiences across India.

With a 360-degree media strategy, #TogetherWeSoar will reach viewers through print, digital, television, social media, outdoor platforms, and select theatres. Additionally, the campaign will air during the Pro Kabaddi League, further enhancing its visibility.

Targeting both urban and rural audiences, Shriram Finance aims to reinforce its commitment to supporting customers at every step of their financial journey, with the campaign running nationwide over the next two months.