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How Music Branding Is Reinventing The Sonic Identity Of India’s
How Music Branding Is Reinventing The Sonic Identity Of India’s...

The future of music branding isn’t about the catchiest jingle—it’s about sounding like something the audience already loves.

April 16, 2025

Spotify Launches Ad Exchange And Generative AI Ads In India
Spotify Launches Ad Exchange And Generative AI Ads In India

The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....

April 14, 2025


Why The Smartest Brands Are Thinking In Sound, Not Slogans
Why The Smartest Brands Are Thinking In Sound, Not Slogans

At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.

April 14, 2025

Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future
Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future...

An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....

March 26, 2025

Hoopr Teams Up With UltraTech Cement For Inspiring Anthem ‘Ek
Hoopr Teams Up With UltraTech Cement For Inspiring Anthem ‘Ek...

By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....

March 25, 2025


How Music Branding Is Reinventing The Sonic Identity Of India’s
How Music Branding Is Reinventing The Sonic Identity Of India’s...

The future of music branding isn’t about the catchiest jingle—it’s about sounding like something the audience already loves.

April 16, 2025

Spotify Launches Ad Exchange And Generative AI Ads In India
Spotify Launches Ad Exchange And Generative AI Ads In India

The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....

April 14, 2025

Why The Smartest Brands Are Thinking In Sound, Not Slogans
Why The Smartest Brands Are Thinking In Sound, Not Slogans

At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.

April 14, 2025

Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future
Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future...

An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....

March 26, 2025


Hoopr Teams Up With UltraTech Cement For Inspiring Anthem ‘Ek
Hoopr Teams Up With UltraTech Cement For Inspiring Anthem ‘Ek...

By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....

March 25, 2025

Red FM Brings Back The Ultimate Cricket Showdown With Quiz
Red FM Brings Back The Ultimate Cricket Showdown With Quiz...

The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....

March 21, 2025

How Beverage Brands Are Fueling The Music Festival Boom
How Beverage Brands Are Fueling The Music Festival Boom

From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....

March 21, 2025

How Brands Shine With Customer Driven Content
How Brands Shine With Customer Driven Content

Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....

March 20, 2025


Diljit Dosanjh Named Global Brand Ambassador For Levi’s
Diljit Dosanjh Named Global Brand Ambassador For Levi’s

The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....

March 03, 2025

"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands
"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands...

Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....

March 03, 2025