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How Celebrity Podcasts Are Shaping Brand Narratives In India
How Celebrity Podcasts Are Shaping Brand Narratives In India

By combining celebrity influence with long-form storytelling, these shows are reshaping how brands forge emotional connections in an increasingly digital....

November 22, 2024

Percept ICE Crafts Bespoke Experience Zones For COTY Inc. And
Percept ICE Crafts Bespoke Experience Zones For COTY Inc. And...

The second edition of Nykaaland drew an impressive crowd of 15,000 at Mumbai’s iconic Mahalaxmi Race Course.

November 21, 2024


boAt And Warner Music India Unite To Celebrate Indian Folk
boAt And Warner Music India Unite To Celebrate Indian Folk...

The first three tracks are now live, with Maati aiming to break stereotypes by blending folk music with contemporary voices,....

November 11, 2024

Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For
Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For...

This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....

November 04, 2024

Jackie & Tiger Shroff Unite On Screen For Uber’s Latest
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...

The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....

October 03, 2024


How Celebrity Podcasts Are Shaping Brand Narratives In India
How Celebrity Podcasts Are Shaping Brand Narratives In India

By combining celebrity influence with long-form storytelling, these shows are reshaping how brands forge emotional connections in an increasingly digital....

November 22, 2024

Percept ICE Crafts Bespoke Experience Zones For COTY Inc. And
Percept ICE Crafts Bespoke Experience Zones For COTY Inc. And...

The second edition of Nykaaland drew an impressive crowd of 15,000 at Mumbai’s iconic Mahalaxmi Race Course.

November 21, 2024

boAt And Warner Music India Unite To Celebrate Indian Folk
boAt And Warner Music India Unite To Celebrate Indian Folk...

The first three tracks are now live, with Maati aiming to break stereotypes by blending folk music with contemporary voices,....

November 11, 2024

Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For
Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For...

This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....

November 04, 2024


Jackie & Tiger Shroff Unite On Screen For Uber’s Latest
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...

The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....

October 03, 2024

Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat
Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat...

The campaign  beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.

September 26, 2024

BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA
BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA...

This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.

September 18, 2024

Frodoh Teams Up With Jeep For First-Ever CTV Campaign
Frodoh Teams Up With Jeep For First-Ever CTV Campaign

Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....

September 10, 2024


OML Entertainment Names Tusharr Kumar As New Chief Executive Officer
OML Entertainment Names Tusharr Kumar As New Chief Executive Officer

As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.

September 05, 2024

OpraahFx Launches The Creator Accelerator Program To Boost India’s Creator
OpraahFx Launches The Creator Accelerator Program To Boost India’s Creator...

More than 100 micro creators have joined the program, gaining access to top-tier mentorship from the top creators under the....

August 08, 2024