Tag: Branding - All Tags
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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The brand strengthens its youth-focused strategy with India’s first QSR-owned music universe, rolling out two original albums across 250+ outlets....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
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The agency has partnered with more than 150 brands, delivering everything from large-scale campaigns and launch-day activations to integrated brand....
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Advancing technology-first licensing systems to support creators, brands and artists at internet scale
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding