Tag: BRANDING All Tags
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Vidhi Shah, Director – Marketing, Zee Music, on turning festive music marketing into sales
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Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference
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Arora will lead PepsiCo’s modern trade strategy and organised retail engagement in India
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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Created with BrandMusiq, ‘TechM Ting’ reflects Tech Mahindra’s ‘Scale at Speed’ positioning
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Sonam Bajwa tests the Airdopes ProClip's secure fit through energetic dance moves and hair flips
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In this guest column, Rajeev Raja, Founder of BrandMusiq, discusses how a 3-second sonic logo can boost trust and brand....
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‘Maybe It’s My Stage’ Makes India Debut, Blending Beauty, Music and Self-Expression
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Featuring Vita Cola infused with Vitamins C and B12, the brand aims to redefine everyday beverages for a new generation
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Shiva Bhavani, Founder & Director, Wing Communications, argues that approval culture is killing bold creativity in Indian advertising
Experts say the issue is no longer just piracy, but the belief that is freely available rather than protected intellectual....
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A social-media-first campaign built around participation, sonic branding, and fan engagement under its broader brand philosophy, ‘Elevate Your Drive’
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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Presents new anthem as part of the campaign, giving an extra dimension to brand recall
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The accidental sound that became the IPL’s most recognisable anthem
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The standout Mentos Popstar Cam put fans in the spotlight, capturing spontaneous moments and projecting them on big screens
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
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The campaign uses a high-energy audio-visual approach to tap into youth culture and contemporary expression
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Sharing the update on LinkedIn, Nayyar called her tenure “unprecedented” and the most defining phase of her career
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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The campaign kicked off with a two-and-a-half-minute Bihu music video that leaned into authenticity rather than traditional brand storytelling
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Amid India’s growing live events scene, the drop highlights the rising intersection of fashion and
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In this guest column, Meghana Markhand Dave explores how ’s authentic voices are reshaping India’s beauty narrative
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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The brand strengthens its youth-focused strategy with India’s first QSR-owned music universe, rolling out two original albums across 250+ outlets....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
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The agency has partnered with more than 150 brands, delivering everything from large-scale campaigns and launch-day activations to integrated brand....
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Advancing technology-first licensing systems to support creators, brands and artists at internet scale
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
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Powered by the song ‘Human’, the films land with amplified emotional impact
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Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
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Shelter 6 Vodka by Badshah and Cartel Bros Targets 25% of India’s Vodka Market
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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The exclusive, invite-only event brought together Spotify Premium subscribers, creators, and music fans for an immersive night of performances, art,....
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This not only showcases GM’s wide product portfolio but also emphasizes the brand’s presence in every household moment, from decorating....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand....
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
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Raja believes sonic branding will move from a marketing curiosity to a strategic necessity.
World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner....
In an exclusive interview with Loudest.in, Mandar Thakur shares insights on his remarkable journey in the industry, his leadership at....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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In an engaging conversation with Loudest.in, Varun Murali—acclaimed music producer, composer, and guitarist from the renowned band Swarathma—shares his insights....
The Ultimate Vineyard Celebration Returns for its 14th Edition.
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From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.
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This state-of-the-art system delivers an unrivaled Dolby Atmos experience, directly bringing the cinematic magic of immersive sound into your home.
In an exclusive conversation with Loudest.in, he shares insights into his journey and explores the role of audio in branding.
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Our mission at Casio with regards to our musical instruments is to offer unique ways for users to enjoy music....
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
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Specializing in content-first strategies, Not Funny will focus on scripting, talent representation, and creative consultation to help brands connect with....
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BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....
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It highlights how meaningful partnerships can empower individuals to soar higher, drawing inspiration from the life of cricket legend Rahul....
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The second edition of Nykaaland drew an impressive crowd of 15,000 at Mumbai’s iconic Mahalaxmi Race Course.
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The first three tracks are now live, with Maati aiming to break stereotypes by blending folk music with contemporary voices,....
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This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....
The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....
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The campaign beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.
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More than 100 micro creators have joined the program, gaining access to top-tier mentorship from the top creators under the....
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In an exclusive interview with Loudest.in Power People, kazi shares insights into his remarkable journey and the intricacies of music....
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The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and....
This innovative platform offers comprehensive artist management services for various events like corporate functions, private parties, and marketing campaigns.
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The campaign highlights a poignant story of a father, who has always provided the best for his son, now turning....
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The "Smart, but not Art" campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier....
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The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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BrandMusiq used a strategic brand approach that combines the of sound and of to create a sonic identity system for....
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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According to Edison Research, a staggering 78% of podcast listeners spend more than seven hours per week engrossed in their....
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The brand has partnered with iconic Indian and Global music festivals, including DGTL, Echoes of Earth, Magnetic Fields, Boiler Room,....