Minikin DGWorks Wins Best Campaign For redBus India At IAA India 2024

Minikin DGWorks snagged the “Best Campaign Award” in the Travel, Tourism, and Hospitality category at the IndIAA Awards 2024 for their redBus India “Yeh Time Pass Skip Karo” campaign, teaming up with Leo Burnett India. The IndIAA Awards, hosted by the International Advertising Association’s India Chapter, brought together the top talent in advertising, celebrating the year’s standout campaigns across 19 categories.

Directed by Mithun R Shaw and produced by Ashish Gole under Minikin DGWorks, the redBus campaign nails it with six punchy "slice of life" films. They capture the everyday hassles of old-school bus ticketing—long lines, poor seat choices, and no clue if seats are even available. Be it the jingle or the visuals, both are quite unforgettable.

On winning the IndIAA Awards, Director Mithun R Shaw says, “It was a proud moment for me and the team, to get our work recognised on a prestigious stage. Special thanks to the creative geniuses at Leo Burnett for trusting us with the brilliant scripts. The award is a validation of the passion and dedication we have put into these films. As we move ahead, we are looking forward to more such interesting projects and adding spark to the digital ad space”.

Minikin DGWorks has worked with big names like Google, Pepsi, Uber, MakeMyTrip, MTR, Ikea, and Bajaj, flexing their digital muscles. Their fresh, innovative approach is perfect for the digital age, whether it’s social media or OTT.