Jay Mehta, Director, Digital Business, Sony Music suggests that Sony is thrilled with the figures already. He further adds, “ Sony is thrilled to be partnering with Gaana. Our artist Badshah breaking the 24 hour record in India is astonishing. This is phenomenal and with the album launch on 17 Aug we can see the numbers rising manifold".
On the other hand, Badshah is amazed himself. “I am humbled and I can’t believe these numbers. Would like to thank Gaana for all the support and my fans for making it happen,” said Badshah.
Album-culture in India is already on the downfall. With more artists coming in the industry, singles have already taken over the market. Releasing an album by an unconventional way is definitely risky but it has definitely turned out great for Badshah.
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