Vaibhav Batra's  Articles


The Rise of Programmatic Ad Buying in Music

Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In 2017, Spotify also acquired MightyTV, a company that uses machine....

How to get Noticed: The Rise of Jwala

India's indie music scene has never been better. The success of such festivals as Magnetic Fields shows that Indian audience is now receptive to new musical experiences. Promoters and organisers....