Vaibhav Batra Story

Music Inc. Recap - The Symbiotic Relationship Between Music &
Music Inc. Recap - The Symbiotic Relationship Between Music &...

He runs India's biggest music label, which, according to conservative estimates, commands a 70% market share. The label's YouTube channel....

August 01, 2018

Skillbox: A Startup That Aims to Formalize the Business of
Skillbox: A Startup That Aims to Formalize the Business of...

The live music space in India can, most times, feel like you are going on a blind Tinder date. As....

July 29, 2018


The Rise of Programmatic Ad Buying in Music
The Rise of Programmatic Ad Buying in Music

Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In....

June 09, 2018

Second Time Around At Tomorrowland: ZAEDEN
Second Time Around At Tomorrowland: ZAEDEN

He is one of the first Indian DJ/producers to be signed to EDM record....

May 26, 2018

FM Radio in India is here to stay.
FM Radio in India is here to stay.

After the advent of TV in the '40s, media-pundits predicted the death of the radio. The rise of cable TV....

May 22, 2018


Music Inc. Recap - The Symbiotic Relationship Between Music &
Music Inc. Recap - The Symbiotic Relationship Between Music &...

He runs India's biggest music label, which, according to conservative estimates, commands a 70% market share. The label's YouTube channel....

August 01, 2018

Skillbox: A Startup That Aims to Formalize the Business of
Skillbox: A Startup That Aims to Formalize the Business of...

The live music space in India can, most times, feel like you are going on a blind Tinder date. As....

July 29, 2018

The Rise of Programmatic Ad Buying in Music
The Rise of Programmatic Ad Buying in Music

Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In....

June 09, 2018

Second Time Around At Tomorrowland: ZAEDEN
Second Time Around At Tomorrowland: ZAEDEN

He is one of the first Indian DJ/producers to be signed to EDM record....

May 26, 2018


FM Radio in India is here to stay.
FM Radio in India is here to stay.

After the advent of TV in the '40s, media-pundits predicted the death of the radio. The rise of cable TV....

May 22, 2018

Global Music Report 2018: The India Insight
Global Music Report 2018: The India Insight

IFPI released the Global Music Report 2018 and things are looking good for the music industry, worldwide. Music revenue, globally,....

April 26, 2018

How Brands Leverage Their Reach With Music Streaming Apps
How Brands Leverage Their Reach With Music Streaming Apps

Saavn has more than 22 million listeners, monthly. Spotify is betting on crossing the 200 million mark by the....

April 25, 2018

How Much Artists Can Make From Music Streaming Applications
How Much Artists Can Make From Music Streaming Applications

Music streaming easily contributes the biggest chunk of revenue to the music industry, even in India, where user penetration is....

April 03, 2018


Synth Makers of India #1: Animal Factory Amplification
Synth Makers of India #1: Animal Factory Amplification

[caption id="attachment_4665" align="alignnone" width="700"] Aditya Nandwana of Animal Factory Amplification Pic Credits: Homegrown[/caption]....

March 26, 2018

Synth Makers of India #3: Modular Analog
Synth Makers of India #3: Modular Analog

Aditya Nandwana of Animal Factory Amplification reckons that the synth market is close to a saturation point, while Varun Desai....

March 29, 2018

Boxout Recordings is Ready With Its Third Release by DNKLE
Boxout Recordings is Ready With Its Third Release by DNKLE

Less than a year since its launch,

March 01, 2018


How to get Noticed: The Rise of Jwala
How to get Noticed: The Rise of Jwala

India's indie music scene has never been better. The success of such festivals as Magnetic Fields shows that Indian audience....

March 25, 2018

Why Delhi's Nightlife Pales in Comparison to Mumbai's
Why Delhi's Nightlife Pales in Comparison to Mumbai's

Over the last decade or so, reputation of Delhi's nightlife has only....

February 14, 2018