Pepsi Revives Iconic 'Yeh Dil Maange More' Campaign Featuring Ranveer Singh

Pepsi® is marking its 125th anniversary in India by honoring its rich legacy while embracing the future. As a brand deeply entrenched in pop culture for over a century, Pepsi® is unveiling a fresh global branding initiative in India, coinciding with the launch of its latest campaign – Yeh Dil Maange More, featuring the renowned brand ambassador Ranveer Singh.

Reflecting on Pepsi®'s journey, a company spokesperson stated, "Since its inception, Pepsi® has transcended into a global consumer icon, with pop culture and enjoyment at its core. 'Yeh Dil Maange More' encapsulates a timeless sentiment that resonates strongly with today's generation. This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life. Whether it's their carefree attitude towards societal expectations or their fearless pursuit of dreams, Pepsi® stands in solidarity with this generation."

Through captivating storytelling and Ranveer Singh's infectious energy, Pepsi® encourages individuals to pursue their heart's desires and seize limitless opportunities. The campaign celebrates the power of following one's own path, defying conventions, and striving for 'More'. It urges the youth to embrace bold aspirations and strive for greatness, emphasizing that settling for less is never an option in a world brimming with possibilities.

The TV commercial opens with a poignant portrayal of the conflict between personal passions and societal pressures. Featuring Ranveer Singh, an emblem of youth culture, the ad motivates young people to embrace their fervor, enthusiasm, and individuality. It becomes a rallying cry for defying societal norms and celebrating one's uniqueness. Despite life's challenges, the ad encourages youth to drown out the noise and listen to the voice of their heart – the voice that urges them to pursue what truly matters. The crescendo of the campaign – a resounding 'Yeh Dil Maange More' – symbolizes a rebellious celebration of individuality.

Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, remarked, "Yeh Dil Maange More is not just a campaign; it's a cultural phenomenon ingrained in the hearts of Pepsi lovers. As we embark on this journey, Pepsi invites everyone to savor the essence of this timeless sentiment and embrace the exciting evolution ahead. Ranveer Singh epitomizes the spirit of this iconic campaign, celebrating our enduring bond with India and paying homage to the relentless pursuit of 'more'. Through 'Yeh Dil Maange More', we aim to empower the youth of India to pursue their aspirations despite internal doubts. It's about not only celebrating our past but also creating a dynamic future for the brand."

Sharing his thoughts on the campaign, Ranveer Singh expressed, "Being part of Yeh Dil Maange More is a significant milestone for me. It reconnects me with my roots, to a time when I, like many others, was inspired by this iconic campaign. I vividly recall its energy, its vibe, and its call for 'more'. Today, to have the opportunity to not just revive but redefine this legendary campaign in a way that resonates with me and today's generation is truly exhilarating. It's about giving it a modern twist while staying true to the essence of 'more' and celebrating the timeless inspiration it embodies."

The new Pepsi® campaign and TVC will be extensively promoted across TV, digital, outdoor, and social media platforms as part of a comprehensive 360-degree campaign. The refreshed Pepsi® branding is now available in single/multi-serve packs across various retail outlets and leading e-commerce platforms, embodying a symbolic fusion of the brand's rich heritage and a dynamic future, appealing to consumers across generations.