Collective Artists Network Partners With Funcho To Launch Creative Solutions Company

Collective Artists Network, in collaboration with Funcho—the popular comedy duo of Dhruv Shah and Shyam Sharma—has unveiled Not Funny, a new creative brand solutions company. Specializing in content-first strategies, Not Funny will focus on scripting, talent representation, and creative consultation to help brands connect with their audiences in fresh, impactful ways.

Under the leadership of CEO Mihir Surana, Not Funny aims to transform brand storytelling through the lens of comedy, leveraging both fictional and non-fictional formats.By integrating Funcho’s signature brand of relatable humour, the company seeks to create engaging campaigns that resonate with modern consumers. With a massive fanbase of 39.7 lakh YouTube subscribers and over 2.8 million Instagram followers, Dhruv and Shyam bring unparalleled expertise in viral content creation to the venture.

“Funcho’s authentic humour and deep connection with audiences make them the ideal partners for this initiative,” said Sudeep Subhash, co-founder and Chief Revenue Officer of Collective Artists Network. “Not Funny represents our collective vision to blend creativity, humour, and strategic brand solutions that truly engage today’s audiences.”

Big Bang Social, Collective Artists Network’s creator marketplace, played a significant role in conceptualizing and launching this venture. The platform’s extensive network of creators, brands, and storytellers will empower Not Funny to craft impactful campaigns that seamlessly blend humour and branding.

Dhruv Chitgopekar, co-founder of Collective Artists Network, added, “With Not Funny, we are pushing the boundaries of brand and creator collaboration, using comedy as a powerful tool for storytelling and audience engagement.”

Not Funny will cater to brands seeking innovative content strategies by harnessing Funcho’s expertise in real-life-inspired comedy. From scripting and consultation to talent recommendations, the company’s mission is to infuse humour into brand communications, creating highly relatable and memorable campaigns.

Expressing their excitement, Dhruv Shah and Shyam Sharma shared, “Not Funny is about bridging the gap between brands and audiences. Through engaging, humorous content, we’re making brand messages enjoyable and meaningful.”

Backed by Collective Artists Network, Not Funny aims to become a leader in the creative solutions space, offering brands a fresh approach to connecting with audiences. This launch reinforces Collective Artists Network’s position as a next-gen media powerhouse, complementing its portfolio of innovative ventures like Galleri5, Under 25, and Terribly Tiny Tales.