Marketing

Federal Bank Celebrates World Music Day With Launch Of Corporate Anthem

Federal Bank Celebrates World Music Day With Launch Of Corporate Anthem

Federal Bank proudly announces the launch of its Corporate Anthem for World Music Day, blending technology with the human spirit. This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.

The Corporate Anthem, an adaptation of the Musical Logo (MOGO) composed by BrandMusiq, resonates with the Bank’s core values and ethos. “Sacha Hai Dil ka ye Rishta…” is an ode to the enduring relationships the Bank shares with its customers, employees, stakeholders, and amongst themselves. Adapted into seven different languages, the essence remains undiluted and universally appealing.

M V S Murthy, Chief Marketing Officer at Federal Bank, stated, “We are very proud of the collective talent our colleagues bring to Federal Bank. This anthem is a testament to their prodigious growth and reflects a culture that allows personal talent to navigate through corporate hierarchies.”

Federal Bank’s Musical Logo (MOGO), created by BrandMusiq in 2020, captures the brand's core values, emotions, and persona. Over the past four years, the Bank has released 14 different genres of the Musical Logo to celebrate various festive and cultural nuances with a Federal touch.

In 2022, for World Music Day, the Bank launched a music campaign celebrating the symphony of sounds familiar to customers, such as ATM tones, the whirr of cash being dispensed, and payment completion tones in the Mobile Banking App. These sounds were fused with the Bank's sonic identity, emphasizing the brand’s positioning of ‘Digital at the Fore. Human at the Core.’

This year’s anthem highlights include:

  • Unity in Diversity: Employees from diverse backgrounds, spanning executive to junior levels, united their voices and instruments to create this melodic masterpiece.
  • Digital Innovation: The anthem weaves the Bank’s digital sonic identity with the warmth of human voices, embodying the motto: ‘Digital at the Fore. Human at the Core.’
  • Lyrical MOGO: With verses in seven Indian languages, the anthem celebrates team spirit, authenticity, and progress.
  • Youthful Energy: The anthem reflects the Bank’s youthful dynamism and progressive outlook.

The theme of the lyrical MOGO emphasizes team spirit, authenticity, digital progression, and the warmth of relationships. The brand leverages music as a unifying factor to convey the spirit of togetherness. The anthem represents the brand’s youthfulness, energy, progressiveness, and unity within the Federal fraternity.

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