Marketing

CavinKare brings new episodes of Meera Music on a Grand scale

By Loudest Team
November 19, 2022
CavinKare brings new episodes of Meera Music on a Grand scale

Celebrating the essence of traditional music, Meera, the iconic hair care brand from the house of FMCG major CavinKare is all primed to bring back the new episodes of its digital music property- Meera Music.  The show returns to offer soulful melodies to music fanatics out there in all its grandeur featuring popular vocalists - -Sathya Prakash, Sireesha Bhagavatulla, Maalavika Sundar.

Link to the channel - https://www.youtube.com/channel/UCp_silNV1_tMxGHbbhCL2rg/videos

Commenting on the occasion,Rajat Nanda, Business Head – Personal Care, CavinKare said, “We are extremely glad to bring Meera Music back to the virtual stage with the launch of its new episodes, and this time it is bigger and better in scale and style. With this property, we have always sought to establish roots of traditional and conventional music adding a contemporary twist, to appeal to the youth. The upcoming episodes are certain to sweep everyone off their feets and leave people wanting for more, besides setting new benchmarks for music in the industry.”

Live now on YouTube, Meera Music is all set to kickstart the episode with profound performances from the popular band Kriyaa.  Appreciated for blending the nuances of Carnatic Ragas into segments of jazz and rock, the band has cemented its presence across regions.

Commenting on the Collaboration, the band said, “We are excited to be performing for Meera Music with the return of its brand new episodes, and commencing the harmonious journey . Fusing western styles and Carnatic chords was an idea to present the beauty of conventional music to the future generation by keeping original compositions intact, and we are all the more thrilled since our thoughts align with Meera Music. We extend our gratitude to CavinKare for proffering us a platform to showcase our art to the world.”

The digital property is an initiative by Meera, an iconic hair care brand from the house CavinKare, aspiring to bring the younger generations closer to traditional music through Carnatic Fusion. The previous rendition Jagadodharana was a huge hit among the masses. The upcoming episodes will present a pool of talented and aspiring artists, raising the bar for music, altogether.

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