With Zia, The whole idea was to wear our own apparel on stage, something that we are comfortable and confident about. What we felt would be best is if we could share the same with our fans. For now, we are keeping things limited as it is our first time in making apparel and we want to be sure to deliver great quality and finish, which I believe is a never-ending process. We will have the next design line out this year and all our updates will be on Instagram @iamziadotin. This is not yet a revenue-generating model for us. Let us see how it shapes in the future. For now, we are enjoying spending time beyond music on this new venture of ours. A lot to come out with our new album ROOH on 27th Sept. Do follow the band @aswekeepsearching." Even though for some artists it might not be a revenue-generating operation yet, Merchandising is still a great way to reach your fans and to allow them to fashion in a way that helps them express who they are. Surviving as an artist can prove to be a little tough on the bank account but it is because of alternative revenue options like selling merch that not only keep them afloat but also allow them to retain creative control over their music and make what they actually want to make, essentially keeping them from "selling out" as people like to put it which I feel like is a crucial aspect of this concept that is often overlooked. So, the next time you find yourself near a merch stand at your favourite artist's concert, make sure to purchase some items and support the cause.View this post on Instagram
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