Gauri Aayeer Moves From Hoopr To Billboard India As Lead – Partnerships & Community

Gauri Aayeer has joined Billboard India as Lead – Partnerships & Community, marking her latest move in the music and entertainment industry. She announced the development through a LinkedIn post, sharing her excitement about working at the intersection of music, culture, brands and community.

In her new role at Billboard India, Aayeer will focus on partnerships and community initiatives as the brand continues to expand its presence within India’s evolving music ecosystem. She will work alongside Priyanka Khimani, Preeti S. Nayyar and Mohini Chaudhuri.

Prior to joining Billboard India, Aayeer was associated with Hoopr, where she served as Label Head for Songfest, Hoopr’s artist accelerator programme. She joined Hoopr in January 2026, taking charge of the programme focused on supporting independent artists through structured growth, creative strategy and long-term monetisation opportunities. 

Aayeer brings over seven years of experience across music creation, digital growth and artist marketing. Before Hoopr, she was associated with Sony Music India, where she worked on platform partnerships and artist-led digital growth. Her career has also included experience as an artist, giving her a perspective across both the creative and commercial sides of the music ecosystem. 

Announcing her new role, Aayeer said that India’s music scene is currently among the most exciting spaces globally and expressed her enthusiasm about contributing to the “intersection of music, culture, brands and community.”

Her move to Billboard India comes as the music publication continues to strengthen its engagement with India’s rapidly expanding music, entertainment and creator ecosystem.