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Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
Previously worked with Spotify, Film Companion, The Times of India and RPSG Digital Media
Nayyar brings over 25 years of leadership experience across media and entertainment
The platform will cover Indian music across film, independent and regional genres, spanning Hindi, Punjabi, Tamil, Telugu and other languages
The song’s rise has been fueled by social media, with reels and user-generated content driving its reach beyond regional boundaries
The song's catchy tune and powerful vocals have made it a viral sensation, with over 116.9 million streams across music....