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Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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New AI Persona Badges Put Transparency at the Centre of Artist Discovery
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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In this exclusive interview with Loudest.in, Jain discusses Madverse's growth, AI, and India's independent music future
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Ozbakir will lead Spotify's marketing strategy in Türkiye
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The appointment comes as OML continues to expand its artist management business
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In her new role, Chauhan will focus on artist strategy, talent development and brand partnerships
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The label has played a key role in shaping independent Marathi, Bengali and Hindi music
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Kuhad reflects on creative risks, business decisions, global growth and why honest storytelling continues to outlast trends
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
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Previously, Sharda served as Director – Artist Services at Believe India
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Bringing artists and audiences closer through immersive sound
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
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The company aims to help artists grow and monetise their music across streaming, publishing, brands and live
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In this guest column, Rishabh Agrawal, Founder of Toasty Tales Management, shares insights on what happens behind the scenes when....
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Experts say India’s rise as a music exporter depends on stronger artist support, infrastructure and global positioning
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
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The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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Industry leaders decode the rise of indie music in modern brand communication
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
Shankar will assume the role immediately while continuing to lead TuneCore India and South Asia
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
Produced by BALARAM and Shammi Pithia, the coming-of-age pop-soul track moves away from the overt devotional tone of her debut....
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The collaboration is expected to feature stories spanning iconic names such as David Bowie and Aretha Franklin, alongside global stars....
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
Now, 19 years in, MGMH has announced the launch of its in-house marketing division and its entry into physical music....
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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At its launch, the platform debuted with 100 original songs created collaboratively by its artist community, marking a significant start....
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Deeply introspective in tone, the track explores love, longing and emotional vulnerability with raw honesty and quiet restraint
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The video, now streaming on YouTube and major platforms, blends dark fantasy aesthetics with psychological storytelling, presenting a cinematic narrative....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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The track has been produced by Seattle-based, Grammy-nominated producer and engineer Ryan Hadlock, whose dynamic production brings a sense of....
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
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The drop coincides with a landmark year marking 30 years of her live performing career and accompanies her ongoing India....
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Before Patreon, Berger worked with Spotify’s global artist partnerships and in artist management, gaining extensive industry experience
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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She has worked both as an artist and with Sony Music India, driving platform partnerships and artist-led digital growth
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The 2026 edition features 20 bands and artists from more than 10 countries, covering genres from traditional folk and indigenous....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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IIMW 2026 will take place from February 10–12 in Mumbai, marking the festival’s second edition and its return in India’s....
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
The rise of platforms like Spotify, YouTube, Apple Music, and others has fundamentally transformed the ecosystem
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The visual re-imagining amplifies the song’s devotional spirit, offering audiences a deeper, more immersive entry into her artistic world
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The festival will return for its second year from 10–12 February 2026, moving to Mumbai, the entertainment capital of India
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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The Shillong Cherry Blossom Festival 2025 brings global stars, local talent, and vibrant cultural experiences to Meghalaya on November 14–15
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Produced by EVA Live in association with Scope Entertainment, the tour will take audiences on a nine-city devotional journey this....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....