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Vidhi Shah, Director – Marketing, Zee Music, on turning festive music marketing into sales
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Independent artists face the challenge of turning India’s growing consumption into sustainable revenue
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The campaign uses humour to promote boAt’s audio, wearables and other tech upgrades for Diwali
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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The campaign features Sheeba Chadha, Namita Dubey and Plabita Borthakur in films centred on a ‘desire chain’
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Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference
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The video ends with her slogan, “A city that works”, and an appeal for voter support
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The move marks a new chapter for Veralkar, who has worked across music, technology, marketing and live entertainment
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The collection was unveiled at ITC Grand Central in Mumbai at an event featuring live musical performances and chocolate experiences
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‘Sounds of Shunya’ features 10 artists across five evenings, streaming October 8–12 exclusively on the Lenskart app
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India to get Spotify Audiobooks from November 12 as the service expands from 22 to 180+ markets globally
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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The campaign spotlights women in Latin music and supports the next generation
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In her new role, Kumar will be part of Sony Music Entertainment India’s marketing operations focused on the South market
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Industry experts on the rising cost of building an independent music career
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Almeida brings experience in music, entertainment and artist management
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Ghoshal has established a strong presence across Indian popular music and continues to draw audiences worldwide
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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The agency won 4 Gold, 5 Silver and 4 Bronze awards across multiple marketing categories
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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With artists building audiences independently, Bollywood is increasingly looking to the indie ecosystem as a ready-made talent pipeline
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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Madan has worked across international artist marketing, StampEight and fan development
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Mohan is recognised for her musicianship, versatility and distinctive approach to the bass guitar
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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The events brought together industry leaders, global stakeholders, dignitaries, celebrities and jewellery professionals
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
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The campaign marks the debut of independent production house East India Film Company
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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New AI Persona Badges Put Transparency at the Centre of Artist Discovery
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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In this exclusive interview with Loudest.in, Jain discusses Madverse's growth, AI, and India's independent music future
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Ozbakir will lead Spotify's marketing strategy in Türkiye
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In her new role, Chauhan will focus on artist strategy, talent development and brand partnerships
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The appointment comes as OML continues to expand its artist management business
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The label has played a key role in shaping independent Marathi, Bengali and Hindi music
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Kuhad reflects on creative risks, business decisions, global growth and why honest storytelling continues to outlast trends
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
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Previously, Sharda served as Director – Artist Services at Believe India
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Bringing artists and audiences closer through immersive sound
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
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The company aims to help artists grow and monetise their music across streaming, publishing, brands and live
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In this guest column, Rishabh Agrawal, Founder of Toasty Tales Management, shares insights on what happens behind the scenes when....
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Experts say India’s rise as a music exporter depends on stronger artist support, infrastructure and global positioning
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
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The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Industry leaders decode the rise of indie music in modern brand communication
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
Shankar will assume the role immediately while continuing to lead TuneCore India and South Asia
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
Produced by BALARAM and Shammi Pithia, the coming-of-age pop-soul track moves away from the overt devotional tone of her debut....
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The collaboration is expected to feature stories spanning iconic names such as David Bowie and Aretha Franklin, alongside global stars....
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....