Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq

BrandMusiq, India’s pioneering sonic branding company, has appointed Vitasta Kaul as its Chief Growth Advisor as the company looks to strengthen its growth strategy and expand its consulting and technology-led offerings.

In her new advisory role, Kaul will work closely with BrandMusiq’s founders on long-term growth strategy, go-to-market initiatives, fundraising preparedness, and the expansion of the company’s consulting business and technology ecosystem.

Kaul brings nearly two decades of experience across brand strategy, marketing, product growth and business transformation. She has worked with startups and high-growth businesses across sectors including edtech, consumer, mobility, music-tech and the creator economy, with experience in market expansion, brand transformation, commercial strategy and organizational scaling.

Prior to joining BrandMusiq, Kaul served as Chief Marketing Officer at Hoopr, where she contributed to establishing the company as a leading music licensing platform in India through strategic partnerships, product marketing, brand building and ecosystem development. She has also worked with founders and leadership teams as a fractional growth and marketing leader, helping businesses build scalable growth engines and strengthen their market positioning.

BrandMusiq, which has spent more than 15 years helping brands build distinctive sonic identities, is now expanding beyond bespoke sonic branding into technology-led solutions. Kaul’s appointment comes as the company focuses on building a scalable business with ambitions across Indian and international markets.

Commenting on the appointment, Rajeev Raja, Founder, BrandMusiq, said, “BrandMusiq has always been at the forefront of sonic branding, and as we enter our next phase of growth, we want someone who combines strategic thinking with hands-on execution. Vitasta brings a rare combination of startup experience, growth expertise and business-building capability.”

Vitasta Kaul added, “The strongest brands are built by creating distinctive and memorable experiences, and sound is one of the most underutilized assets in that journey. BrandMusiq has been instrumental in shaping the sonic branding category in India, and it has the opportunity to redefine how brands create, manage and scale their sonic identities globally.”

As Chief Growth Advisor, Kaul will focus on strategic growth initiatives, business planning, organizational design, go-to-market strategy, fundraising readiness and expanding BrandMusiq’s presence across domestic and international markets.