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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
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In this exclusive interview with Loudest.in, Jain discusses Madverse's growth, AI, and India's independent music future
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Bringing artists and audiences closer through immersive sound
In this guest column, Sukhesh Madaan, CEO of Blaupunkt Audio India, discusses how modern audio technology is transforming the way....
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Sonam Bajwa tests the Airdopes ProClip's secure fit through energetic dance moves and hair flips
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In this guest column, Rajeev Raja, Founder of BrandMusiq, discusses how a 3-second sonic logo can boost trust and brand....
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‘Maybe It’s My Stage’ Makes India Debut, Blending Beauty, Music and Self-Expression
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Mumbai-based startup exits stealth mode after deploying across 30+ venues, eyes nationwide expansion
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Featuring Vita Cola infused with Vitamins C and B12, the brand aims to redefine everyday beverages for a new generation
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Shiva Bhavani, Founder & Director, Wing Communications, argues that approval culture is killing bold creativity in Indian advertising
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
Experts say the issue is no longer just piracy, but the belief that is freely available rather than protected intellectual....
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A social-media-first campaign built around participation, sonic branding, and fan engagement under its broader brand philosophy, ‘Elevate Your Drive’
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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Presents new anthem as part of the campaign, giving an extra dimension to brand recall
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The accidental sound that became the IPL’s most recognisable anthem
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The standout Mentos Popstar Cam put fans in the spotlight, capturing spontaneous moments and projecting them on big screens
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
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The campaign uses a high-energy audio-visual approach to tap into youth culture and contemporary expression
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Sharing the update on LinkedIn, Nayyar called her tenure “unprecedented” and the most defining phase of her career
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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The campaign kicked off with a two-and-a-half-minute Bihu music video that leaned into authenticity rather than traditional brand storytelling
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Amid India’s growing live events scene, the drop highlights the rising intersection of fashion and
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Conceptualised by Meera Jain and choreographed by renowned contemporary dance exponent Shiamak Davar
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In this guest column, Meghana Markhand Dave explores how ’s authentic voices are reshaping India’s beauty narrative
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Key features include Dolby Vision for vivid visuals and Dolby Atmos for immersive 360-degree spatial audio
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The initiative focuses on integrating music into education as a tool for personal development, creativity, and confidence-building
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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The conversation has shifted. AI is no longer just about making music, It’s about making music pay
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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The brand strengthens its youth-focused strategy with India’s first QSR-owned music universe, rolling out two original albums across 250+ outlets....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
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The agency has partnered with more than 150 brands, delivering everything from large-scale campaigns and launch-day activations to integrated brand....
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Advancing technology-first licensing systems to support creators, brands and artists at internet scale
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
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OpenAI has invited developers to submit their apps to the ChatGPT ecosystem, while users can now access Apple Music directly....
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Powered by the song ‘Human’, the films land with amplified emotional impact
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Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
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Shelter 6 Vodka by Badshah and Cartel Bros Targets 25% of India’s Vodka Market
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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The exclusive, invite-only event brought together Spotify Premium subscribers, creators, and music fans for an immersive night of performances, art,....
Subscribers can enjoy up to 4 months of free Apple Music,4 months for new users and 3 for eligible returnees,with....
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The technology could be used to add soundtracks to videos or even compose instrumental accompaniments, such as guitar backing for....
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The future of the music industry is being written, and we believe that aggressively protecting against the worst parts of....
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The feature, previously dubbed Spotify HiFi, brings playback in up to 24-bit/44.1 kHz FLAC and covers both new and older....
In contrast to other AI music licensing deals, this model will result in ongoing royalty payments to artists, composers, and....
The messaging feature will allow users to chat and share music with people they have interacted with on Spotify.
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This not only showcases GM’s wide product portfolio but also emphasizes the brand’s presence in every household moment, from decorating....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand....
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
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Raja believes sonic branding will move from a marketing curiosity to a strategic necessity.
World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner....
The latest update adds a conversational element, letting users directly influence what they hear by simply speaking to the DJ.
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The workshop was curated by the Swarit Foundation and attended by nearly 250 students from across the Cambridge School network,....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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In addition to speaking, Rajeev has also been invited to serve on the Craft and Execution Excellence jury, where he’ll....
In an exclusive interview with Loudest.in, Mandar Thakur shares insights on his remarkable journey in the industry, his leadership at....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....
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According to Deezer, a detection tool launched in January is helping the platform identify and filter fully AI-generated content from....
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
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The launch marks a major upgrade to Creator Music, which debuted in 2023 as a hub for pre-licensed tracks.
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Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
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Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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This feature simplifies music recommendations, similar to Instagram Stories, but with WhatsApp’s added layer of end-to-end encryption for privacy.
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
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The festival, powered by women and open to only women attendees, is scheduled to be held in Bangalore on March....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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In an engaging conversation with Loudest.in, Varun Murali—acclaimed music producer, composer, and guitarist from the renowned band Swarathma—shares his insights....
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Alexa+ is model-agnostic, primarily built on Amazon Nova but capable of selecting third-party AI models like Anthropic's LLMs via Amazon....
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Sonic Tigress will be held in Bangalore on March 29. Tickets for the festival – split across three categories, general....
Rose Audio Visuals continues to expand its horizons with initiatives like RosePod - an audio storytelling studio, and Rose Kanakavalli,....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The Advanced Trends & Analytics Dashboard offers artists powerful, personalized insights across multiple platforms, providing a 360-degree view of how....
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Perfect for music lovers, this tool allows users to share new tracks by simply tapping the sticker button, selecting “Music,”....
The Ultimate Vineyard Celebration Returns for its 14th Edition.
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From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.
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This state-of-the-art system delivers an unrivaled Dolby Atmos experience, directly bringing the cinematic magic of immersive sound into your home.
In an exclusive conversation with Loudest.in, he shares insights into his journey and explores the role of audio in branding.
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This feature enhances personalization, allowing users to express their moods and moments with a soundtrack that resonates.
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Our mission at Casio with regards to our musical instruments is to offer unique ways for users to enjoy music....
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I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and....