Tag: - All Tags
.jpg)
Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
.jpg)
Prior to this, she worked at Tiger Baby Records
.jpg)
Although 86% had paid for video streaming, just 38% had paid for a music streaming subscription
.jpg)
In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
.jpg)
Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
.jpg)
The partnership began after Raja spoke about sonic branding at Cairns Crocodiles 2025
.jpg)
Nair exited TIPS Music in April this year after leading the company through a period of growth and digital transformation
.jpg)
Nayyar brings over 25 years of leadership experience across media and entertainment
.jpg)
The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
.jpg)
Akhil will lead growth and revenue across Saina Play and its digital platforms
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
.jpg)
The move marks a shift from building ventures like Hoopr to enabling broader growth
.jpg)
His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
.jpg)
Rathor will lead the group’s business strategy, driving monetisation, partnerships and revenue growth
.jpg)
Pawar ,who was killed in a plane crash near Baramati on January 28, 2026 , appears in the video seated....
.jpg)
From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
.jpg)
Poferl joins UMG after a nearly 12-year tenure at The New York Times, where she played a pivotal role at....
.jpg)
BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
.jpg)
Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
.jpg)
From bigger stages to better systems,why India’s concert boom must now grow smarter
.jpg)
Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
In an exclusive interview with Loudest.in, Udit Tyagi, CDO at ENIL, shares Gaana’s vision as a “Made in India, Made....
.jpg)
This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
.jpg)
In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
.jpg)
With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
.jpg)
At Songpact, she aims to extend this mission at scale, helping the platform expand into international markets while tailoring it....
.jpg)
Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
.jpg)
The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
With 86% fans travelling to the host city, Coldplay’s ‘Music Of The Spheres’ concerts in Ahmedabad trigger a new paradigm....
.jpg)
In addition to speaking, Rajeev has also been invited to serve on the Craft and Execution Excellence jury, where he’ll....
.jpg)
The platform continues to shape the music industry, serving as a launchpad for viral hits.
.jpg)
Zerza will report directly to CEO Robert Kyncl and succeeds current CFO Bryan Castellani, who will remain in the role....
.jpg)
The first offering under this collaboration is "Sivanar", a powerful spiritual and devotional track dedicated to Lord Murugar.
.jpg)
This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
.jpg)
The company’s operating EBITDA surged by 28% to ?55.6 crore, up from ?43.4 crore in the corresponding quarter last year.
This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight....
.jpg)
BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing....
.jpg)
This remarkable feat marks an astounding 496% year-on-year growth from ?176.36 crore in FY 2023.
.jpg)
Sales for Music Broadcast rose by 4.56%, reaching Rs 54.83 crore in the September 2024 quarter, up from Rs 52.44....
.jpg)
As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
Preranaa brings a wealth of experience and a unique perspective to content, and the creator and revenue ecosystem, which will....
Ishan’s appointment reflects JioCinema’s commitment to accelerate its transformation into a tech-enabled company, delivering cutting-edge, seamless digital experiences to its....
.jpg)
This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
.jpg)
The company reported an adjusted EBITDA of Rs.680 million in Q1FY25, up 9% from Rs.623 million in Q1FY24. The profit....
.jpg)
The company launched a total of 97 new songs, including 18 new film songs and 79 non-film songs. Notable album....
.jpg)
The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
.jpg)
Vinay's impressive career boasts experience working with a wide range of market leaders like Vodafone, Diageo, DHL and Emirates Airlines.....
.jpg)
The report showcases significant growth across various financial metrics, underlining the company's robust performance amidst a dynamic market landscape.
.jpg)
BrandMusiq used a strategic brand approach that combines the of sound and of to create a sonic identity system for....
.jpg)
Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together,....
.jpg)
The renowned music giant reported a net profit of Rs 227 crore, marking a significant uptick from the Rs 204....
.jpg)
It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
.jpg)
With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
.jpg)
In the first quarter following TuneCore Accelerator’s launch, nearly 10,000 artists increased their streams by an average of 143% compared....
.jpg)
Saregama's portfolio from Q3FY24 onwards. This integration is anticipated to contribute to the overall financial dynamics of the company in....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
In an exclusive chat with loudest.in, she will delve into the captivating world of Let's Get LOUDER, sharing insights into....
.jpg)
Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
.jpg)
mongst the most streamed genres on Spotify India, hip hop music in the country has seen growth across languages and....
.jpg)
Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
.jpg)
The report reveals a remarkable performance, showcasing substantial growth and noteworthy achievements.
.jpg)
He believes that every brand will eventually possess both a visual logo and a MOGO, given the rapid growth of....
.jpg)
This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the....
.jpg)
Anurag has held senior leadership positions in multinational corporations, start-ups and Big4s.
.jpg)
With the help of BrandMusiq, the Income Group unlocked the power of sonic branding by developing a sonic identity system,....
.jpg)
TIPS Industries Limited (Tips Music), a leading Indian music label which creates and monetizes music.
Spotify is widely considered to be the largest music streaming service in the world
.jpg)
Toyota is the World’s Largest Automotive Company, and one of India’s top 5 car brands.
.jpg)
Instagram can be a most important tool for promoting your music and connecting with the people interested in hearing and....
.jpg)
India’s largest Dishwash brand on path to create a strong sonic asset.
.jpg)
Audio streaming giant Spotify's total revenue for the second quarter ended June grew 23% to €2.9 billion compared to €2.3....
.jpg)
BrandMusiq, a global sonic branding agency,has developed a brand-new sonic identity for SBI Life Insurance.
.jpg)
The research looks at well-known providers in the global Music Business Software industry, as well as market segmentation, competition, and....
The worldwide background music market is experiencing phenomenal expansion.
.jpg)
It focuses on the Music dynamics that is constantly changing due to the technological advancements and socio-economic status.
.jpg)
India will see an increase in total newspaper revenue at a 2.7 per cent CAGR from Rs 26,378 crore in....
Music Broadcast Limited (MBL), India’s first Private FM Radio Broadcaster branded as Radio City, has reported its....
A study released by Midia Research shows that worldwide streaming subscriptions grew by a healthy 26.4% in....
Spotify published its financial results for Q2 2021 today (July 28), revealing that its global Premium Subscriber base grew....
Mumbai: While the current pandemic has brought many things to a standstill, Saregama has been able to digitize and bring....
Resident Advisor (RA) has inked a partnership with Spotify, which the two companies say will “drive millions of music fans....
The north-eastern states of the country like Mizoram have been known to foster the independent music scene before the rest....
Prediction is that e-commerce purchasing through voice activation will explode in the next few years!
Rajeev Raja and Ajit Verma....
Another year goes by and quite an interesting one at that. We at Loudest.in have compiled some of the most....