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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
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Prior to this, she worked at Tiger Baby Records
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Although 86% had paid for video streaming, just 38% had paid for a music streaming subscription
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
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The platform offers 100% royalties, flexible plans and monetisation tools
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The partnership began after Raja spoke about sonic branding at Cairns Crocodiles 2025
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The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
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Akhil will lead growth and revenue across Saina Play and its digital platforms
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Jaggi will drive digital growth and strengthen distribution partnerships
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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The 33-year-old announced on social media that presale begins April 30, with general sales opening May 1
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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Set for April 30, 7:00 pm at Tata Theatre, the concert is part of NCPA’s world-class programming
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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Over 1,500 students and 40+ maestros converge at IIT Kharagpur for a week-long celebration of India’s classical heritage
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Their recognition drew applause from fellow artists and cinephiles alike, acknowledging decades of impact on audiences nationwide
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The festival also aligns with India’s broader efforts to promote cultural exchange and showcase its heritage while welcoming global artistic....
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Veteran composer Ilaiyaraaja will be honoured with the prestigious Padmapani Award at the 11th Ajanta–Ellora International Film Festival for his....
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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A. R. Rahman’s Naga International Studio signals a new creative era for Nagaland
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The three-day programme has been structured as an immersive journey across genres and traditions
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International Melody Foundation will be The Cultural Partner of the event
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Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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In her new role, Deborah will drive Hoopr’s global expansion, taking its 22,000+ Bollywood, Indie, and Regional tracks to brands....
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In this guest column, he highlights how India’s music industry is booming into a multi-billion-rupee ecosystem, fueled by streaming, brand....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
The launch was an evening of dialogue, reflection, and literary exploration, aimed at connecting Gupta's evocative work with a wider....
With 86% fans travelling to the host city, Coldplay’s ‘Music Of The Spheres’ concerts in Ahmedabad trigger a new paradigm....
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In addition to speaking, Rajeev has also been invited to serve on the Craft and Execution Excellence jury, where he’ll....
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HUGEL gained international recognition in 2018 with his remix of ‘Bella Ciao’ by El Profesor. The track became a viral....
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The platform continues to shape the music industry, serving as a launchpad for viral hits.
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This historic honour is the first ever to be awarded to any company and executive from the India/ Asia region....
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The first offering under this collaboration is "Sivanar", a powerful spiritual and devotional track dedicated to Lord Murugar.
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With technology bridging gaps, stronger representation in leadership, and a more inclusive approach to talent development, the industry is tuning....
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The night was an explosive celebration of music, energy and unfiltered euphoria—exactly what Sunburn Arena is known for.
Saraswat brings over a decade of experience in the professional audio industry, with a proven track record of success in....
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This tour follows Alan Walker’s recording-breaking 9-city India tour in October 2024, marking the biggest tour of his career that....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
The performances will take place at the Ganga Pandal in Sector-1 of the Sangam Area, Parade Ground, Prayagraj.
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However, musician Amit Trivedi believes these artists are primarily driven by business rather than cultural connection.
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The quartet, featuring Jadhav on guitar and vocals alongside Vinay Rao (bass), Karan Barnabas (guitar), and Nicholas Umrethi (drums), takes....
"We have permission to be here, but this policeman is shutting it down," Sheeran can be heard telling the crowd....
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This unprecedented event promises to be a global gathering of like-minded artists, record labels, event promoters, industry trailblazers, and music....
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The festival will also feature Bigfett, Wurtz, and Vomee on the star studded lineup.
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The company’s operating EBITDA surged by 28% to ?55.6 crore, up from ?43.4 crore in the corresponding quarter last year.
The event marks a pivotal moment for India’s electronic music scene, bringing one of the world’s most revered artists to....
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This tour established a new benchmark for international artists performing in India, representing the first time such an extensive itinerary....
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BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing....
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This remarkable feat marks an astounding 496% year-on-year growth from ?176.36 crore in FY 2023.
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This year’s theme, "Celebrating Men Who Inspire Change," resonates deeply in the industry, where countless male artists and professionals serve....
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The Chief Minister stated that such festivals in Himachal Pradesh would boost the local economy by attracting large number of....
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Sales for Music Broadcast rose by 4.56%, reaching Rs 54.83 crore in the September 2024 quarter, up from Rs 52.44....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
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The event focused on exploring areas of collaboration with the government to promote and support India's burgeoning creative economy.
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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The company reported an adjusted EBITDA of Rs.680 million in Q1FY25, up 9% from Rs.623 million in Q1FY24. The profit....
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The lineup includes world renowned acts like Mind Against, Kahani, Kunal Merchant, Giorgia Anguili, Shall Ocin and Animal Picnic.
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The company launched a total of 97 new songs, including 18 new film songs and 79 non-film songs. Notable album....
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The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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The report showcases significant growth across various financial metrics, underlining the company's robust performance amidst a dynamic market landscape.
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BrandMusiq used a strategic brand approach that combines the of sound and of to create a sonic identity system for....
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The exchange between the two luminaries was not just a dialogue but a convergence of minds, each contributing insights into....
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The renowned music giant reported a net profit of Rs 227 crore, marking a significant uptick from the Rs 204....
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It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
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In the first quarter following TuneCore Accelerator’s launch, nearly 10,000 artists increased their streams by an average of 143% compared....
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Saregama's portfolio from Q3FY24 onwards. This integration is anticipated to contribute to the overall financial dynamics of the company in....
George is at the forefront of Percept Live's innovative growth, both nationally and internationally.
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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The song’s lyrics also touch upon this year’s theme for the day - the air we share. Home to over ....
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The rescheduled Day-1 of the first Autumn Cherry Blossom Festival of the world marked the presence of thousands of music....
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The three-day event from the 24th of November to the 26th of November, will get Mumbai concert-goers groove to live....
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Virgin Music Group combines two respected global indie brands, Virgin Music and Ingrooves Music Group as part of growth strategy
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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mongst the most streamed genres on Spotify India, hip hop music in the country has seen growth across languages and....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
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The report reveals a remarkable performance, showcasing substantial growth and noteworthy achievements.
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He believes that every brand will eventually possess both a visual logo and a MOGO, given the rapid growth of....
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This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the....
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All India-based TuneCore artists that have a Punjabi release are eligible for the TuneCore Grant. Submissions will be accepted from....
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Produced by Anirudh and written & performed by Raja Kumari herself, the title track has been playing on loop in....
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The video's nostalgic and heart-wrenching narrative resonated with fans and critics alike, making it a standout in the competitive pop....
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The VMAs, known for their memorable performances and iconic moments, have always celebrated musical excellence across genres.
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The partnership will provide telecom operators customers a convenient payment option through its DCB partners
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TM Music has released a heartwarming song celebrating the travel/wanderer spirit , innocence and positivity of dogs.
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This partnership is a significant step towards nurturing and empowering young Hip Hop enthusiasts in Dharavi, India's largest slum, by....
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The historic forum honored Jaan Nissar Lone's contributions to and cultural understanding.
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The Distribution Deal: Gem Tunes has finalized a music distribution deal with Believe International, a globally recognized platform that specializes....
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With the help of BrandMusiq, the Income Group unlocked the power of sonic branding by developing a sonic identity system,....
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TIPS Industries Limited (Tips Music), a leading Indian music label which creates and monetizes music.