Zomato, Blinkit Team Up With Amit Trivedi For Delivery Partners Anthem ‘Main Udega’

Eternal’s Zomato and Blinkit have launched ‘Main Udega’, a music anthem celebrating the aspirations, resilience and ambitions of delivery partners across India.

Composed by National Award-winning musician Amit Trivedi, the Hindi anthem is sung by Junaid Ahmed, with lyrics by Sidhant Mago. The song highlights how gig work offers delivery partners the flexibility to earn while pursuing personal goals, whether building a business, continuing their education, supporting their families or following their passions.

Built around the idea that individuals can shape their own futures, ‘Main Udega’ uses music to spotlight the dreams that motivate delivery partners and their determination to achieve them.

Speaking about the launch, Albinder Singh Dhindsa, Group CEO, Eternal, said, “At Eternal, we are proud of the different ways that our platforms help people progress in life. We wanted to encapsulate this spirit of our motivated gig workers who are chasing their dreams and we are grateful we get to be a part of their journeys.”

Amit Trivedi said, “Behind every last mile delivery, there is a living beating heart - with its own dreams, ambitions and passions. That hope, that energy, that momentum, that heartbeat, is what these beats are written to…”

With creative supervision and audio production by Routed Media, ‘Main Udega’ is available on streaming platforms including Spotify, Apple Music, Amazon Music, Gaana and YouTube Music.