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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
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Prior to this, she worked at Tiger Baby Records
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Although 86% had paid for video streaming, just 38% had paid for a music streaming subscription
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Prior to this, Prasad worked on AI-first strategy at Accenture
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Previously, Sharda served as Director – Artist Services at Believe India
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Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
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The partnership began after Raja spoke about sonic branding at Cairns Crocodiles 2025
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Previously worked with Spotify, Film Companion, The Times of India and RPSG Digital Media
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Prior to Spotify, she held a communications leadership role at Tinder
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
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Roy has nearly a decade of experience in brand strategy across Asia-Pacific, spanning healthcare, tech, FMCG, and fashion
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Akhil will lead growth and revenue across Saina Play and its digital platforms
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Industry leaders decode the rise of indie music in modern brand communication
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Jaggi will drive digital growth and strengthen distribution partnerships
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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Held at the company’s office, the summit focused on strategic planning across content, product innovation, and market expansion
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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From bigger stages to better systems,why India’s concert boom must now grow smarter
Jay Shah discusses Mahindra’s cultural vision, the power of live experiences, and the rapid rise of India’s events economy
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
With 86% fans travelling to the host city, Coldplay’s ‘Music Of The Spheres’ concerts in Ahmedabad trigger a new paradigm....
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In addition to speaking, Rajeev has also been invited to serve on the Craft and Execution Excellence jury, where he’ll....
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The platform continues to shape the music industry, serving as a launchpad for viral hits.
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The first offering under this collaboration is "Sivanar", a powerful spiritual and devotional track dedicated to Lord Murugar.
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The company’s operating EBITDA surged by 28% to ?55.6 crore, up from ?43.4 crore in the corresponding quarter last year.
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BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing....
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This remarkable feat marks an astounding 496% year-on-year growth from ?176.36 crore in FY 2023.
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Sales for Music Broadcast rose by 4.56%, reaching Rs 54.83 crore in the September 2024 quarter, up from Rs 52.44....
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This hire signals WWE's commitment to evolving its music strategy as part of a broader effort to strengthen every department....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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The company reported an adjusted EBITDA of Rs.680 million in Q1FY25, up 9% from Rs.623 million in Q1FY24. The profit....
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The company launched a total of 97 new songs, including 18 new film songs and 79 non-film songs. Notable album....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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The report showcases significant growth across various financial metrics, underlining the company's robust performance amidst a dynamic market landscape.
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BrandMusiq used a strategic brand approach that combines the of sound and of to create a sonic identity system for....
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Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together,....
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The renowned music giant reported a net profit of Rs 227 crore, marking a significant uptick from the Rs 204....
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It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
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The eagerly awaited Season 2 is scheduled for launch on February 9, 2024.
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In the first quarter following TuneCore Accelerator’s launch, nearly 10,000 artists increased their streams by an average of 143% compared....
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Saregama's portfolio from Q3FY24 onwards. This integration is anticipated to contribute to the overall financial dynamics of the company in....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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mongst the most streamed genres on Spotify India, hip hop music in the country has seen growth across languages and....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
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The report reveals a remarkable performance, showcasing substantial growth and noteworthy achievements.
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He was dedicated to driving organic growth for Vedantu, where he used to lead the entire YouTube strategy and growth,....
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He believes that every brand will eventually possess both a visual logo and a MOGO, given the rapid growth of....
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This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the....
In conversation with Loudest.in,He talks about Pocket FM's vision for building a new category in audio series.
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Bhattacharya’s remarkable work has earned recognition at prestigious awards such as Effies (India and APAC).
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With the help of BrandMusiq, the Income Group unlocked the power of sonic branding by developing a sonic identity system,....
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TIPS Industries Limited (Tips Music), a leading Indian music label which creates and monetizes music.
The failure of Spotify Live also highlights the challenges faced by companies attempting to enter the live audio space.
In his new role, Voleti will be responsible for developing high impact strategies for artists as well as business growth.
He has also taken on the additional role of SVP strategy for The AMEA (Asia Pacific, Middle ERast and Africa).
Spotify is widely considered to be the largest music streaming service in the world
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Toyota is the World’s Largest Automotive Company, and one of India’s top 5 car brands.
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Instagram can be a most important tool for promoting your music and connecting with the people interested in hearing and....
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India’s largest Dishwash brand on path to create a strong sonic asset.
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Audio streaming giant Spotify's total revenue for the second quarter ended June grew 23% to €2.9 billion compared to €2.3....
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BrandMusiq, a global sonic branding agency,has developed a brand-new sonic identity for SBI Life Insurance.
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The research looks at well-known providers in the global Music Business Software industry, as well as market segmentation, competition, and....
The worldwide background music market is experiencing phenomenal expansion.
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It focuses on the Music dynamics that is constantly changing due to the technological advancements and socio-economic status.
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India will see an increase in total newspaper revenue at a 2.7 per cent CAGR from Rs 26,378 crore in....
Catering to India’s dynamic young audience, Viacom18’s Youth, Music and English Entertainment (YME) cluster comprising MTV, MTV Beats, Comedy Central,....
Music Broadcast Limited (MBL), India’s first Private FM Radio Broadcaster branded as Radio City, has reported its....
A study released by Midia Research shows that worldwide streaming subscriptions grew by a healthy 26.4% in....
Spotify published its financial results for Q2 2021 today (July 28), revealing that its global Premium Subscriber base grew....
Mumbai: While the current pandemic has brought many things to a standstill, Saregama has been able to digitize and bring....
The north-eastern states of the country like Mizoram have been known to foster the independent music scene before the rest....
Prediction is that e-commerce purchasing through voice activation will explode in the next few years!
Rajeev Raja and Ajit Verma....
Another year goes by and quite an interesting one at that. We at Loudest.in have compiled some of the most....