Fashion Meets Rhythm: Abu Jani Sandeep Khosla Presents 'Jogi' - A Stylish Musical Affair

Abu Jani Sandeep Khosla's music video 'Jogi' is an ode to fashion and music alike. Directed by Neha Sharma and starring supermodel extraordinaires Arjun Rampal, Nayanika Chatterjee, Sheetal Mallar, Carol Gracias, Laxmi Rana, Dino Morea, Dayana Erappa and Rikee Chaterjee, it features a modern rendition of the folk song 'Ranjha Jogi Ho Gaya'. The song is composed by musical duo 'Burudu' and sung beautifully by Isheeta Chakrvarty. 'Jogi' was shot along with the docu-video 'The Return of The Muse' because if there's one thing that Abu Sandeep love as much as fashion - it is music.

The atmosphere on set was one of exuberant chaos - a marvellous marriage of fun and fabulosity. A 350-year-old generational property in Goa was the location for this project. Its original Portuguese aesthetic is flawlessly maintained to this day, making it the ideal companion for AJSK couture which is always a love letter to history. Alila Diwa made a picturesque vision in the poolside shots seen in the film. More than 100 people worked tirelessly over 3 days for 'The Return of the Muse' and 'Jogi'. Pranay and Shounak of 'Who Wore What When' styled the garments. 

Among the collections featured, 'Gota', 'Dangler', 'Byzantine' and 'Navratan' are seen prominently alongside stunning pieces from numerous other collections crafted with equally adored traditional techniques like Vasli, Zardozi, Mirrorwork and more. The male models are styled in MARD by Abu Sandeep. Every garment is indulgently detailed to reflect the celebratory energy that inspired this grand shoot. From embellished hoods in dramatic silhouettes to a plethora of pearls that dance as gracefully as their wearer, the garments have a life of their own. The collections feature Angrakhas, sarees, ghagras, skirts, jackets and numerous other Indian, Western and Indo-Western silhouettes.

The music video also offers a glittering glimpse of jewellery and footwear by Abu Jani Sandeep Khosla. Abu Sandeep comment, "We have been working on jewellery for the past eight months. It's a very exciting expression of our creativity and it is slated to be launched soon".

Speaking about the music, Sandeep adds “I told Burudu’s Nakul and Sahil that the music should radiate the spirit of an anthem. I was also keen to do a folk Punjabi song. We explored the options and chose Jogi because its lyrics speak of Heer Ranjha, the eternally famous lovers of Punjab. Nakul and Sahil worked their quintessential magic and here we have a rendition of Jogi like never before beautifully sung by Isheeta Chakrvarty!”

'Jogi', in this context, refers to a person devoted to love.Say Abu Sandeep -"We cannot just limit love to romance. Love is a feeling that goes beyond the beloved. It's a way of being and a way of seeing. We are devoted to our art which is fundamentally our labour of love.

2023 was a year full of ups and downs. We learn, laugh and move on like we always do. We wanted to welcome 2024 with a sense of celebration and that's how 'The Return of the Muse' and 'Jogi' happened. After all, our hope for the future has much to do with our gratitude for the past. And so, we collaborated with our original muses to revisit our creative roots. 2024 will see many of our traditional techniques reinterpreted into fresh fashion."

Check the song here: https://www.instagram.com/reel/C1uAekDLsFF/?igsh=Zm0weDJjeWI2bDYw