Magic Moments Partners With Bollywood Music Project For 10th Anniversary Edition

Magic Moments, Radico Khaitan’s flagship vodka brand, has returned as the ‘Powered By’ partner of Bollywood Music Project (BMP) for its 10th anniversary edition, scheduled for October 24, 2026, at Jio World Garden, Mumbai.

The festival will bring together more than 20 artists spanning Bollywood, independent, folk and Sufi music, celebrating songs and performers that have connected audiences across generations. Tickets for the event are available on District.

Launched in 2016, Bollywood Music Project has established itself as a music festival bringing together playback singers, composers, bands and independent artists across genres and generations. Its previous edition attracted more than 20,000 attendees.

Magic Moments, which crossed 8.5 million cases in FY2026, has built its brand presence through flavour-led innovation, including its Remix range and Flavours of India expressions. The continued association with BMP reflects the brand’s focus on engaging consumers through cultural platforms and live music experiences.

Commenting on the partnership, Kunal Madan, CMO, Radico Khaitan, said the association enables the brand to connect with audiences through music and experiences that resonate across generations.

“Building a brand today means understanding not just what consumers choose, but the culture and experiences they connect with. Music brings people together across generations and creates moments that stay with them,” Madan said, adding that the partnership celebrates the diversity and enduring appeal of Indian music.

Deepak Choudhary, Founder, Bollywood Music Project, said the festival had evolved from an ambitious concept into a cultural platform where established artists, popular performers and independent musicians share the stage.

Marking the festival’s 10th anniversary, Choudhary said the organisers were increasing the scale, production and musical diversity of the event to create a memorable experience for fans. He also welcomed the continuation of the association with Magic Moments for the milestone edition.

The 2026 line-up includes Himesh Reshammiya, Shilpa Rao, A. Hariharan, Roop Kumar Rathod, Sunali Rathod, Neeraj Shridhar, Palash Sen of Euphoria, Anu Malik and Amit Kumar.

Other performers include Shahid Mallya, Kutle Khan, Vaishali Samant, Akshay Hariharan, Abhay Jodhpurkar, Anmol Malik, Ada Malik, Jaan Kumar Sanu, Anirudh Suswaram, Junaid Ahmed, Anjana Padmanabhan, Qurious Band, Bombay Bandook, Retro2Metro and Xogi.

With its decade milestone, Bollywood Music Project continues to bring together diverse musical traditions and audiences, while brand partnerships remain an important part of the live music festival ecosystem.

Event details

• Event: Bollywood Music Project 2026

• Date: October 24, 2026

• Venue: Jio World Garden, Mumbai

• Powered By Partner: Magic Moments

• Tickets: Available on District