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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars,....
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Before this elevation, Neha Ahuja led Spotify India’s marketing operations as Director.
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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Before his current appointment, Guwalani served as Director – Label & Artist Solutions at Believe, where he played a key....
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing.
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A seasoned industry leader, Dextryl’s appointment further strengthens Times Music’s focus on aggressive local and global growth.
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
Johnnie Walker Refreshing Mixer Non-Alcoholic’s Summer festival- Revibe is back to get you grooving
World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner....
In an exclusive interview with loudest.in, Yogesh Nambiar, Country Marketing Director at HARMAN India, opens up about the brand’s evolving....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The audiobook, ‘Vivekanand ki Kahani’ on Audible can be listened to here by Audible members.
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JetAlive to develop immersive, culture-led IPs as the company expands beyond digital into live formats.
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
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The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
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We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....
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The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
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The HMD 130 Music is available in Blue, Dark Grey, and Red, while the HMD 150 Music comes in Light....
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The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
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Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
The grand soirée, held at the Jacaranda Hall in Bangalore International Exhibition Center (BIEC), was a dazzling affair featuring an....
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
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Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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In an exclusive Loudest.in Power People interview, Dhaval Kothari shares insights on the future of music marketing, streaming's impact, and....
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The Homegrown Festival 2025 was a vibrant convergence of music, art, fashion, design, and culture, uniting homegrown, South Asian, and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
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This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
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The report highlights India's booming music creator economy, its role in cultural diplomacy, the rise of regional talent, and structural....
The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
The Ultimate Vineyard Celebration Returns for its 14th Edition.
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
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The company’s operating EBITDA surged by 28% to ?55.6 crore, up from ?43.4 crore in the corresponding quarter last year.
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
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A trailblazer of Indian pop, Jasleen is not only a singer, but also a composer, songwriter, performer and producer, who....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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This year’s cultural fusion promises to redefine the space where traditional and modern Indian music intersect, all while staying true....
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I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and....
With digital tools at their fingertips and direct access to audiences, artists now have full control over their careers, shaping....
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Over 62 percent of people in 2024 preferred creators who produced educational content over those focused on entertainment, Classplus, ed-tech....
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
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In an exclusive chat with Loudest.in, Vijay Dev, Category Lead - Consumer Marketing, Bacardi India, discusses how he’s reshaping experiential....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
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The event is scheduled to take place on December 21, 2024, at the Ginger Hotel in Mumbai.
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
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From debut chartbusters to fan favorites, this celebration highlights the tracks, playlists, artists, and podcasts that defined the year on....
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The IPRS Stage at Serendipity Arts Festival 2024 will present an exciting lineup of performances celebrating the diversity of Indian ....
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Spanning genres and categories—film, indie, classical, technical, and Listener’s Choice—the event highlighted the incredible talent driving Indian music today.
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At the Meta Festival in Mumbai, Instagram unveiled its 2024 Year-in-Review, highlighting a year of creativity and innovation in India....
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Introducing five new models, the new range promises a seamless fusion of classic craftsmanship and cutting-edge features.