Canara Robeco Launches Rap-Themed Marketing Ahead Of New Fund Rollout

Canara Robeco Mutual Fund, India's second oldest asset manager, has launched a new rap song to mark the launch of Canara Robeco Multi Asset Allocation Fund (MAAF). The rap song showcases how MAAF strategy can help investors diversify their portfolio and build wealth over long term.

Furthermore, the rap song emphasizes the need for diversification through a well-balanced portfolio, combining Equities, Debt, and even Gold and Silver Exchange Traded Funds (ETFs). This approach is at the core of Canara Robeco's upcoming Multi Asset Allocation Fund (MAAF), which aims to provide strength, have relatively lower volatility, and assist investors in growing their wealth over long time.

“Equity, Debt, and Gold and Silver ETFs can be three pillars of your portfolio - the launch of the rap song underlines this message. The rap song aims to inculcate the habit of disciplined investing among investors while emphasizing the importance of a diversified portfolio,” Gaurav Goyal, Head – Sales & Marketing, Canara Robeco Asset Management Company Limited. “We believe music has a universal charm—it breaks down barriers, evokes emotions, and creates lasting connections with audiences. In an era filled with overwhelming content across multiple platforms, music can act as a unique element that helps a brand or message stand out. With an informative rap song, we are confident this initiative will strike a chord with the audiences to be persistent with investments and think long-term.’’

Canara Robeco Multi Asset Allocation Fund is an open-ended scheme, which invest in equity & equity related instruments, debt & money market instruments, Gold ETFs, and Silver ETFs. This Scheme will focus on periodically optimizing asset classes to respond to evolving economic factors, earning momentum, market valuation, and equity risk premium, facilitating portfolio alignment.

As a part of the marketing campaign, the rap song will run on digital channels such as YouTube and Instagram. The rap song highlights Canara Robeco's ongoing commitment towards empowering investors with information and confidence, making investing a habit and not a reaction.

YouTube Link of the Rap Song