Swiggy Instamart Partners With Manish Malhotra To Launch Exclusive Designer Shagun Lifafas For Wedding Season

This wedding season, Swiggy Instamart, India’s leading on-demand quick commerce platform, is making celebrations more convenient and stylish with its newly launched wedding store. Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with iconic fashion designer Manish Malhotra to create exclusive designer Shagun Lifafas. Now, even last-minute gifting can be done in style.

Blending luxury with quick commerce, customers in Delhi-NCR can now order the exclusive Manish Malhotra-designed Shagun Lifafas from Swiggy Instamart’s wedding store. To mark this exciting partnership, the ace designer stars in Swiggy Instamart’s latest ad, bringing his signature flair to life.

Hari Kumar G, Chief Business Officer, Swiggy Instamart, shared, “In the past few weeks, we’ve seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart’s wedding store. Manish Malhotra’s brilliance has always brought magic to weddings, and we’re thrilled to showcase his touch on our platform through these exclusive Shagun Lifafas. This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style!”

The Shagun Lifafa—a modern take on the traditional wedding gift envelope—is the standout item in the collection. With intricate detailing and a luxurious finish, these envelopes add elegance to wedding gifting, ensuring they match the grandeur of the occasion.

To celebrate this collaboration, Swiggy Instamart released a delightful ad film featuring Manish Malhotra himself. The film humorously explores the concept of ‘extra,’ showing how even the most ordinary experiences can be transformed into extraordinary moments with a dash of flair. It follows a delivery executive standing by his modest bike as the designer critiques and transforms it into a sparkling masterpiece, complete with shimmering wheels, adorned handles, and gota-patti accents. When the delivery executive reminds him, “Voh engine hai” (that’s the engine), Manish quips to his assistant, “He knows he’s delivering a Manish Malhotra, right?”

Through this collaboration, Swiggy Instamart is redefining the wedding shopping experience by merging convenience with opulence. Customers can now access a luxurious collection of Shagun Lifafas and other wedding essentials, delivered straight to their doorstep in record time—ensuring every wedding moment is as seamless and stylish as possible.