Mahindra Group Appoints Fritz Fernandes As Head Of Events & Partnerships At Mahindra Experiences
Prior to joining Mahindra Group, Fernandes led experiences at PVR Limited
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Mahindra Group has appointed Fritz Fernandes as Head – Events & Partnerships for Mahindra Experiences, the group’s experiential business vertical.
Fernandes announced his appointment through a LinkedIn post, marking his latest career move after serving as Vice President and Head of Experiences at PVR Limited. He brings over 17 years of experience across luxury lifestyle, hospitality, music, sports and cinema, with expertise in building businesses and creating consumer experiences.
Before joining Mahindra Group, Fernandes led experiences at PVR Limited. His professional journey also includes stints at The Bay Club in Mumbai, Cadila Pharmaceuticals, Condé Nast India, Football Sports Development Limited, DNA Networks and EMI Music.
His appointment brings cross-sector experience spanning entertainment, live events, hospitality and brand engagement to Mahindra Experiences. The move comes as experiential platforms and partnerships continue to play an important role in how brands connect with consumers.