Amazon Music Names Divya Chadha As Head Of Marketing

In a significant move within the music streaming space, Amazon Music has appointed Divya Chadha as its new Head of Marketing. Chadha, who most recently led brand and consumer marketing at Spotify, shared the news of her appointment via LinkedIn.

This marks a homecoming of sorts for Chadha, who previously worked with the Amazon group in 2015 as Senior Brand Marketing Manager. Her return signals Amazon Music’s intent to double down on brand-building and audience engagement in an increasingly competitive landscape.

With over a decade of experience, Chadha brings a diverse and dynamic marketing background to the table—spanning brand strategy, media planning, digital and TV advertising, e-commerce, customer retention, lifestyle merchandising, and brand integrations. Her cross-industry expertise reflects a deep understanding of both consumer behavior and brand storytelling.

Over the years, she has held key roles at eBay Inc, Hinduja Interactive, and Beyond Advertising, carving a career that blends creative vision with data-driven execution.

As Amazon Music continues to expand its presence in India and globally, Chadha’s appointment underscores the platform’s focus on sharpening its brand voice and deepening audience connections.