Tips Music Partners With TikTok To Amplify Global Music Reach

Tips Music's shares advanced by 1.53% to ?862 after the company announced a direct, strategic partnership with TikTok, aimed at promoting its diverse music library on the popular short-form video platform.

This collaboration allows TikTok users, including music enthusiasts, NRIs, and expatriates, to explore Tips Music's vast collection, featuring Bollywood classics and regional hits. The partnership seeks to meet the growing global demand for Indian music while fostering cultural connections through TikTok's expansive reach.

Kumar Taurani, Managing Director of Tips Music, highlighted the rising global consumption of Indian music, noting that many TikTok trends already showcase its popularity. "This strategic partnership with ByteDance is a crucial step in expanding the global presence and engagement of Tips Music. TikTok’s massive audience base enhances the discovery and reach of our music. I extend my gratitude to TikTok and our CEO, Hari Nair, for making this direct deal possible," Taurani stated.

Tips Industries, a leader in music rights acquisition and exploitation, reported a strong financial performance for Q2 FY25. Net profit rose 21.46% year-on-year to ?48.16 crore, while revenue from operations increased by 32.42% to ?80.61 crore as of September 30, 2024.