Marketing
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Red FM Launches World Cup campaign “Mere Desh Ki Jersey”
The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans....
November 17, 2022
Dark Fantasy Vanilla Fills speaks to the youth with the...
Dark Fantasy Vanilla Fills has been launched to redefine the existing sandwich crème biscuits introducing consumers to a superior experience....
September 26, 2022
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Building lasting brand recall with music; read what experts have...
Music is one tool that helps in enhancing brand recall and here are some expert tips to do it right.
August 26, 2022
Apple Music free trial slashed down from three to one...
As per GSM Arena, this move does not affect the limited six-month trial program awarded for a limited time....
February 07, 2022
Viacom18’s Fully Faltoo drops 4 NFTs for preview
Fully Faltoo to go live globally on 14th February, 2022. Viacom18’s Youth, Music, and English Entertainment Cluster was thrilled to....
February 03, 2022
Fantico Introduces Collectibles From Renowned Musicians
Ventures into the world of music with Pratichee Mohapatra and Alisha Chinai. Fantico, a digital licensed collectibles platform,....
February 03, 2022
Best Time to Grab Five Months Free Trial to Apple...
To redeem the offer, visit Shazam.com/apple music and scan the QR code on the screen. On successful scanning, users....
January 28, 2022
Competition Watchdog launches probe into music streaming market
The UK’s competition watchdog has launched a probe into music streaming, it has announced. The Competition and Markets....
January 28, 2022
JioSaavn Introduces Exciting Year End Offer As A Part Of...
As a part of their on-going #ReplayKiyaKya 2021 campaign, JioSaavn- South Asia’s largest music and audio-streaming service, released a limited....
December 15, 2021
Rizzle Rockstar kicks Off A Nation-Wide Musical Storm
The #RizzleRockstar contest began on 6th September and will conclude on 22nd October 2021. Rizzle, India’s leading innovative short videos....
September 15, 2021
Warner's Steve Cooper Talks Virtual Artists, The Value Of Record...
It’s been just over a year since Warner Music Group floated on the Nasdaq on June 3 2020, following a....
August 05, 2021
Spotify subscriptions grew to 165m in Q2
Spotify published its financial results for Q2 2021 today (July 28), revealing that its global Premium Subscriber base grew....
July 29, 2021
Sonic Branding - The Newest Marketing Tool
Sonic branding is the ‘science of sound’ and ‘art of music’ married into making a brand....
July 18, 2019
Badshah's Debut Album On Gaana 'O.N.E.' Is The First Live...
World of music has dynamic norms. In other words, there are no rules in the industry when it comes to....
August 20, 2018
The Rise of Programmatic Ad Buying in Music
Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In....
June 09, 2018