Marketing
Competition Watchdog launches probe into music streaming market
The UK’s competition watchdog has launched a probe into music streaming, it has announced. The Competition and Markets....
January 28, 2022
JioSaavn Introduces Exciting Year End Offer As A Part Of...
As a part of their on-going #ReplayKiyaKya 2021 campaign, JioSaavn- South Asia’s largest music and audio-streaming service, released a limited....
December 15, 2021
Rizzle Rockstar kicks Off A Nation-Wide Musical Storm
The #RizzleRockstar contest began on 6th September and will conclude on 22nd October 2021. Rizzle, India’s leading innovative short videos....
September 15, 2021
Warner's Steve Cooper Talks Virtual Artists, The Value Of Record...
It’s been just over a year since Warner Music Group floated on the Nasdaq on June 3 2020, following a....
August 05, 2021
Spotify subscriptions grew to 165m in Q2
Spotify published its financial results for Q2 2021 today (July 28), revealing that its global Premium Subscriber base grew....
July 29, 2021
Sonic Branding - The Newest Marketing Tool
Sonic branding is the ‘science of sound’ and ‘art of music’ married into making a brand....
July 18, 2019
Badshah's Debut Album On Gaana 'O.N.E.' Is The First Live...
World of music has dynamic norms. In other words, there are no rules in the industry when it comes to....
August 20, 2018
The Rise of Programmatic Ad Buying in Music
Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In....
June 09, 2018
Organize, Distribute & Promote your music at MuSlate.com
In a state where people breathe music, the demand for distinct and original music is towering. With great demand, there....
May 21, 2018
PR in music - 5 basic things you need to...
With independent music at the peak in India, communication and marketing in the music industry has seen a metamorphosis of....
January 23, 2018
7 Music Marketing Trends Brands MUST Follow In 2018!
“Music is kind of the unsung hero of advertising,” says Daniel Jackson, CEO of London-based Cord....
February 23, 2018
T-Series’s Vinod Bhanushali On His Journey From Assistant To Global...
Few can say they went from being a humble admin assistant to becoming the president of the country's top record....
November 29, 2017
4 Essentials Of PR in Music | When Music Tells...
VIP CONTRIBUTOR Prema Sagar Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis....
October 30, 2017
7 Reasons Why Your Brand Should Use Music in Your...
Here are reasons to make it a point to allocate budget for music marketing as you dive into....
August 29, 2017
5 Strategies To Learn From SaReGaMa’s Carvaan
“Nostalgia could be the right chord to strike!” - Aparajita Misra, Editorial Lead India’s oldest record company....
August 25, 2017