Marketing

Vygr Media Launches PAABA, Revolutionizing Brand Podcasting
Vygr Media Launches PAABA, Revolutionizing Brand Podcasting

The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....

March 21, 2024

Jindal Steel Pays Homage To India's Bold Spirit With 'The
Jindal Steel Pays Homage To India's Bold Spirit With 'The...

The track for the campaign has been composed by the notable music director - Sneha Khanwalkar.

March 18, 2024


Daler Mehndi Releases New Song 'Aaj Ki Rani' For UPES
Daler Mehndi Releases New Song 'Aaj Ki Rani' For UPES...

His legendary status and magnetic presence made him the perfect fit, ensuring that "Aaj Ki Rani" would resonate profoundly with....

March 12, 2024

Pepsi Revives Iconic 'Yeh Dil Maange More' Campaign Featuring Ranveer
Pepsi Revives Iconic 'Yeh Dil Maange More' Campaign Featuring Ranveer...

This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.

March 11, 2024

Wynk Pays Tribute To Women In Music: Exclusive Playlists Curated
Wynk Pays Tribute To Women In Music: Exclusive Playlists Curated...

Such initiatives not only highlight the talent of independent artists but also significantly enhance their discoverability and music streams, granting....

March 07, 2024


Kalyan Jewellers Women's Day Campaign Shines Spotlight On Self-Made Achievers
Kalyan Jewellers Women's Day Campaign Shines Spotlight On Self-Made Achievers

The #SimplyMe digital campaign features regional brand ambassador Wamiqa Gabbi.

March 04, 2024

Spotify Enhances Brand Engagement With Launch Of AUX Music Advisory
Spotify Enhances Brand Engagement With Launch Of AUX Music Advisory...

Recognizing this vast reach, Spotify sees a prime opportunity for brands to engage with listeners through innovative, music-centered campaigns.

February 22, 2024

OnePlus Takes The Lead In Audio Innovation With 'Find Your
OnePlus Takes The Lead In Audio Innovation With 'Find Your...

The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.

February 16, 2024

Wynk Music's 'Tum Aaye Ho Toh' Campaign Deepens Fan Engagement
Wynk Music's 'Tum Aaye Ho Toh' Campaign Deepens Fan Engagement...

The meet and greet was organized in partnership with Believe Artist Services, a leading artists management brand that offers tailored....

February 15, 2024


Saffola’s New Ad Film Unveils The ‘Power of 3’ For
Saffola’s New Ad Film Unveils The ‘Power of 3’ For...

It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....

February 14, 2024

PGI's Platinum Love Bands Campaign Partners With JioSaavn For Valentine's
PGI's Platinum Love Bands Campaign Partners With JioSaavn For Valentine's...

This innovative initiative is complemented by a strategic collaboration with JioSaavn. PGI, a marketing organization, envisions establishing the global platinum....

February 14, 2024

“We Embrace Diversity In Music As Much As We Do
“We Embrace Diversity In Music As Much As We Do...

At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.

February 09, 2024

Celebrating 10 Years:TheSmallBigIdea Unveils 'What's Next!' As It's Visionary Motto
Celebrating 10 Years:TheSmallBigIdea Unveils 'What's Next!' As It's Visionary Motto

The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box....

February 08, 2024


TTT And Hershey India Introduce AI Website For Personalized Love
TTT And Hershey India Introduce AI Website For Personalized Love...

TTT and Hershey India Unveil a Tech-Fueled Journey with Generative AI Portal for personalized messaging, ahead of ‘Butterflies’ Season 5....

February 06, 2024

Love In The Digital Age: Cadbury Silk Pairs Romance With
Love In The Digital Age: Cadbury Silk Pairs Romance With...

The brand has introduced an innovative and interactive experience that allows couples to weave their moments of love into a....

January 31, 2024