Marketing

JioSaavn Launches Three months Of Free subscription This Festive Season!
JioSaavn Launches Three months Of Free subscription This Festive Season!

Available across devices, with this special offer, new users can access over 8 crore songs in more than 15 languages....

October 29, 2024

Doom-Scrolling No More: 82% of Indian Gen Z Turns To
Doom-Scrolling No More: 82% of Indian Gen Z Turns To...

The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....

October 28, 2024


How Festive Music Campaigns Are Changing The Game For Brands
How Festive Music Campaigns Are Changing The Game For Brands

Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.

October 23, 2024

ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season

This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....

October 22, 2024

WhatsApp Collaborates With Only Much Louder For User Awareness Campaign
WhatsApp Collaborates With Only Much Louder For User Awareness Campaign

The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath,....

October 14, 2024


Falguni Pathak Spotted In Swiggy Instamart’s Navratri Campaign, Leaving Users
Falguni Pathak Spotted In Swiggy Instamart’s Navratri Campaign, Leaving Users...

Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share....

October 08, 2024

Jackie & Tiger Shroff Unite On Screen For Uber’s Latest
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...

The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....

October 03, 2024

WebEngage Partners With SGA PR To Amplify Global Retention Marketing
WebEngage Partners With SGA PR To Amplify Global Retention Marketing...

This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....

October 01, 2024

WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges
WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...

Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.

September 30, 2024


Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat
Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat...

The campaign  beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.

September 26, 2024

BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA
BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA...

This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.

September 18, 2024

Frodoh Teams Up With Jeep For First-Ever CTV Campaign
Frodoh Teams Up With Jeep For First-Ever CTV Campaign

Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....

September 10, 2024

Minikin DGWorks Wins Best Campaign For redBus India At IAA
Minikin DGWorks Wins Best Campaign For redBus India At IAA...

The IndIAA Awards, hosted by the International Advertising Association’s India Chapter, brought together the top talent in advertising, celebrating the....

September 04, 2024


Dive Into An Intense Musical Journey With Khalbali Records On
Dive Into An Intense Musical Journey With Khalbali Records On...

Khalbali Records follows the journey of Raghav, a talented music producer working at his father’s prestigious record label, Galaxy Records.

September 03, 2024

Legrand Teams Up With Amaal Mallik To Reintroduce The Lyncus
Legrand Teams Up With Amaal Mallik To Reintroduce The Lyncus...

This collaboration is highlighted by a vibrant music video that showcases the standout features of the Lyncus Range, specifically designed....

August 29, 2024