Marketing

The Rise of Programmatic Ad Buying in Music
The Rise of Programmatic Ad Buying in Music

Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In....

June 09, 2018

Organize, Distribute & Promote your music at MuSlate.com
Organize, Distribute & Promote your music at MuSlate.com

In a state where people breathe music, the demand for distinct and original music is towering. With great demand, there....

May 21, 2018


PR in music - 5 basic things you need to
PR in music - 5 basic things you need to...

With independent music at the peak in India, communication and marketing in the music industry has seen a metamorphosis of....

January 23, 2018

7 Music Marketing Trends Brands MUST Follow In 2018!
7 Music Marketing Trends Brands MUST Follow In 2018!

“Music is kind of the unsung hero of advertising,” says Daniel Jackson, CEO of London-based Cord....

February 23, 2018

T-Series’s Vinod Bhanushali On His Journey From Assistant To Global
T-Series’s Vinod Bhanushali On His Journey From Assistant To Global...

Few can say they went from being a humble admin assistant to becoming the president of the country's top record....

November 29, 2017


4 Essentials Of PR in Music | When Music Tells
4 Essentials Of PR in Music | When Music Tells...

VIP CONTRIBUTOR  Prema Sagar Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis....

October 30, 2017

7 Reasons Why Your Brand Should Use Music in Your
7 Reasons Why Your Brand Should Use Music in Your...

Here are reasons to make it a point to allocate budget for music marketing as you dive into....

August 29, 2017

5 Strategies To Learn From SaReGaMa’s Carvaan
5 Strategies To Learn From SaReGaMa’s Carvaan

“Nostalgia could be the right chord to strike!” - Aparajita Misra, Editorial Lead India’s oldest record company....

August 25, 2017