Marketing
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Siyaram’s Celebrates Moms With Heartwarming Campaign ‘The Only Call That...
The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
May 10, 2025
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Canara Robeco Launches Rap-Themed Marketing Ahead Of New Fund Rollout
The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
May 09, 2025
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Spotify Warns Against One-Size-Fits-All OTT Regulation For Music Streaming In...
Spotify's Dustee Jenkins cautions that treating music streaming like video over-the-top (OTT) could backfire, even though the measure is intended....
May 07, 2025
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RENÉE Cosmetics Launches Midnight Kohl Campaign Celebrating Mothers, Memories, And...
The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
May 07, 2025
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Audible And Ministry Of I&B To Launch 10 Audiobooks Honouring...
The audiobook, ‘Vivekanand ki Kahani’ on Audible can be listened to here by Audible members.
May 05, 2025
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India Sees 163% Revenue Surge From Contextual Marketing In 2024,...
The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
April 23, 2025
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Kshema General Insurance Launches IPL Campaign With Shreyas, Arshdeep &...
The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
April 10, 2025
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Hypothesis By OML Secures Influencer Marketing Mandate For Ather Energy
The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
April 02, 2025
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Budweiser 0.0’s New Campaign Empowers Fans As The Heart Of...
As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
March 28, 2025
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7UP® And Spotify Turn Up The Heat With The ‘7UP®...
To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
March 28, 2025
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Shemaroo Sparks Change With Powerful Women’s Day Campaign #HarRoleIsHerRole
This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
March 06, 2025
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Asian Paints Unveils Sonic Identity To Elevate Brand Experience
This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
February 25, 2025
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Coke Studio Revives The Magic Of Mixtapes For A Musical...
This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
February 15, 2025
Swiss Beauty’s New Campaign Brings An AI-Powered Rap Anthem ‘CRAZE’
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
February 14, 2025
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Absolut And White Label Partners To Challenge Stereotypes With Bold...
The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
January 23, 2025
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boAt Teams Up With Musical Icons Shilpa Rao And Indian...
The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
December 18, 2024
Swiggy Instamart Partners With Manish Malhotra To Launch Exclusive Designer...
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....
December 14, 2024
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The Advertising Club Announces M.AD Quiz 2024: Join The Action...
The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
December 13, 2024
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Collective Artists Network Partners With Funcho To Launch Creative Solutions...
Specializing in content-first strategies, Not Funny will focus on scripting, talent representation, and creative consultation to help brands connect with....
December 10, 2024
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Myntra’s ‘Price Crash’ Campaign Takes EORS Marketing To New Heights
This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.
December 09, 2024
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Dulquer Salmaan And Kuku FM Join Forces To Revolutionize Storytelling...
The partnership aims to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana bringing regional stories and audiobooks....
December 05, 2024
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OPPO India Teams Up With Milind Soman To Launch‘Find Your...
The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....
November 30, 2024
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BrandMusiq Redefines BLR Hubba’s Experience With A Distinct Sonic Identity
BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing....
November 29, 2024
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Madverse Unveils ‘Impact’: Revolutionizing Music Marketing For Artists
Impact offers a range of services to help artists thrive, including managing social media, running digital ad campaigns, boosting streaming....
November 27, 2024
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Campaigns We Like: Shriram Finance's #TogetherWeSoar Celebrates Unity And Aspiration
It highlights how meaningful partnerships can empower individuals to soar higher, drawing inspiration from the life of cricket legend Rahul....
November 27, 2024
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boAt And Warner Music India Unite To Celebrate Indian Folk...
The first three tracks are now live, with Maati aiming to break stereotypes by blending folk music with contemporary voices,....
November 11, 2024
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Sunfeast Chhath Puja Campaign Blends Music And Madhubani Art In...
The Sunfeast Marie Light Chhath Puja campaign features vibrant Madhubani art, which highlights the region’s cultural heritage and enriches the....
November 06, 2024
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Priyanka Chopra Jonas Leads A Bold New Chapter For Keep...
The campaign, titled "Can't Stand Still", captures the continuous pursuit of new experiences and milestones, celebrating a new era of....
October 30, 2024
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Diljit Dosanjh And Rahul Dua Star In Zomato Live’s Exciting...
The in-house campaign includes two engaging digital films featuring singer Diljit Dosanjh and comedian Rahul Dua, who each invite audiences....
October 30, 2024
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JioSaavn Launches Three months Of Free subscription This Festive Season!
Available across devices, with this special offer, new users can access over 8 crore songs in more than 15 languages....
October 29, 2024
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Doom-Scrolling No More: 82% of Indian Gen Z Turns To...
The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
October 28, 2024
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How Festive Music Campaigns Are Changing The Game For Brands
Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
October 23, 2024
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ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
October 22, 2024
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WhatsApp Collaborates With Only Much Louder For User Awareness Campaign
The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath,....
October 14, 2024
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Falguni Pathak Spotted In Swiggy Instamart’s Navratri Campaign, Leaving Users...
Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share....
October 08, 2024
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...
The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....
October 03, 2024
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WebEngage Partners With SGA PR To Amplify Global Retention Marketing...
This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
October 01, 2024
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WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...
Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
September 30, 2024
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Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat...
The campaign beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.
September 26, 2024
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BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA...
This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
September 18, 2024
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Frodoh Teams Up With Jeep For First-Ever CTV Campaign
Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
September 10, 2024
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Minikin DGWorks Wins Best Campaign For redBus India At IAA...
The IndIAA Awards, hosted by the International Advertising Association’s India Chapter, brought together the top talent in advertising, celebrating the....
September 04, 2024
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Dive Into An Intense Musical Journey With Khalbali Records On...
Khalbali Records follows the journey of Raghav, a talented music producer working at his father’s prestigious record label, Galaxy Records.
September 03, 2024
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Legrand Teams Up With Amaal Mallik To Reintroduce The Lyncus...
This collaboration is highlighted by a vibrant music video that showcases the standout features of the Lyncus Range, specifically designed....
August 29, 2024
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OpraahFx Launches The Creator Accelerator Program To Boost India’s Creator...
More than 100 micro creators have joined the program, gaining access to top-tier mentorship from the top creators under the....
August 08, 2024
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OML And Artists Drive Initiatives For Hunger Relief And Wildlife...
The contribution underscores Only Much Louder's dedication towards making a tangible difference in diverse areas such as hunger relief, wildlife....
August 05, 2024
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Wynk Music Offers Fans An Exclusive Tour Of 'Kalki 2898AD'...
These users immersed in the enthralling sets inspired by Hindu mythology in the post-apocalyptic action thriller 'Kalki 2898AD'.
July 30, 2024
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OML And Canva Launch 'Dil Se, Design Tak' Campaign To...
Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
July 29, 2024
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Spotify Launches "Music, Magic Hai" Campaign To Celebrate The Power...
The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
July 22, 2024
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MTV Proudly Launches #TuchchVichaar Campaign In Celebration Of Pride Month
The campaign underscores MTV's commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity,....
July 18, 2024
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Kulfi Collective Teams Up With Nothing For CMF Brand Launch...
The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
July 17, 2024
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Shark Tank India’s P-TAL Launches Music Video ‘Bhaande Bois’ In...
Shark Tank India season 3 fame, P-TAL, a D2C brand, is celebrating their artisans and rejoicing in the sound of....
July 16, 2024
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Unlock Wynk Premium for Rs 1/- In Celebration Of Akshay...
The innovative offer of Wynk Premium subscription @ just Rs 1/- celebrates the idea of affordable air travel that was....
July 12, 2024
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Shaadi.com’s Witty Campaign Takes Aim At Modern Dating Apps
The ad features super shark, Anupam Mittal talking about finding your green flag on the platform
July 10, 2024
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L&K Saatchi & Saatchi India Launches CollegeDekho's Campaign "Banayenge India...
The campaign highlights a poignant story of a father, who has always provided the best for his son, now turning....
July 04, 2024
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Shaadi.com Launches New Ad Campaign For VIP Shaadi.com Personalized Matchmaking...
The ad campaign, involving a TVC and a digital ad that features famous actor Ronit Roy, focuses on the benefits....
July 01, 2024
Federal Bank Celebrates World Music Day With Launch Of Corporate...
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
June 24, 2024
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BoAt Celebrates World Music Day By Challenging AI With Beloved...
The "Smart, but not Art" campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot....
June 21, 2024
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Top Brands Boat, Hero Karizma, And Skechers Shine In Badshah's...
The energetic dance music video, a fusion of GenZ energy and brand storytelling, seamlessly blends the brands into the visuals....
June 18, 2024
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Prime Video Celebrates Father's Day With A Heartfelt Campaign Highlighting...
Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because....
June 18, 2024
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Only Much Louder's Hypothesis AI Expands Globally For International Influencer...
Hypothesis is a futuristic solution to influencer marketing for brands and agencies.
May 27, 2024
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TheSmallBigIdea Teams Up With DHL Express And Mumbai Indians To...
The agency supports DHL Express’ digital communications strategy and brand campaigns for the on-going IPL 2024.
May 22, 2024
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Madverse Launches Impact, Redefining Music Marketing For Artists Worldwide
Impact embodies Madverse's unwavering commitment to nurturing emerging talent and fostering creative brilliance, offering artists a comprehensive suite of services....
May 17, 2024
Air India And Supari Studios Receive Webby Award For Inspirational...
A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the....
May 16, 2024
TTT And Haier India Launch Mothership 2.0 Campaign, Honoring Mothers...
Both brands join hands for the Much-Awaited Second Season of Mothership, an IP launched by TTT as homage to central....
May 14, 2024
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Audible Unveils Exclusive Campaign: Grab Select Titles At INR 69...
Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
May 13, 2024
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L&K Saatchi & Saatchi Launches 'Cooling Tomorrow Together' Campaign For...
Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier....
May 08, 2024
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Goafest 2024 Anticipates Excitement As Advertising Rocks Makes A Comeback
Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia's premier....
May 02, 2024
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L&K Saatchi & Saatchi's IPL TVC For Greenpanel Delivers Splash...
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
April 24, 2024
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Brandmusiq Collaborates With Tata Realty's Intellion Offices To Create Distinctive...
BrandMusiq used a strategic brand approach that combines the of sound and of to create a sonic identity system for....
April 22, 2024
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Universal Music India's Revibe Unveils '#BreakoutStar' – A Platform For...
Now, with a sponsorship from YouTube Shorts UMG India is set to propel the stars of tomorrow into a much-deserved....
April 15, 2024
Navigating The Cultural Marketplace: Music Marketing Strategies For Brands
Brands need to navigate this musical journey carefully, ensuring they strike the right chord with their audience while staying true....
April 12, 2024
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Converse India Embraces Diversity In Music with 'CWTU - Connect...
This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
April 10, 2024
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OML Entertainment Unveils 'As Unique As You' Campaign For Nothing...
The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in....
March 28, 2024
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JetSynthesys Presents The Think Right Podcast With Shivani
Spearheaded by Spiritual Mentor BK Sister Shivani and JetSynthesys' Founder and CEO Rajan Navani, the podcast endeavors to guide listeners....
March 26, 2024
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Vygr Media Launches PAABA, Revolutionizing Brand Podcasting
The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....
March 21, 2024
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Jindal Steel Pays Homage To India's Bold Spirit With 'The...
The track for the campaign has been composed by the notable music director - Sneha Khanwalkar.
March 18, 2024
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Daler Mehndi Releases New Song 'Aaj Ki Rani' For UPES...
His legendary status and magnetic presence made him the perfect fit, ensuring that "Aaj Ki Rani" would resonate profoundly with....
March 12, 2024
Pepsi Revives Iconic 'Yeh Dil Maange More' Campaign Featuring Ranveer...
This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.
March 11, 2024
Wynk Pays Tribute To Women In Music: Exclusive Playlists Curated...
Such initiatives not only highlight the talent of independent artists but also significantly enhance their discoverability and music streams, granting....
March 07, 2024
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Kalyan Jewellers Women's Day Campaign Shines Spotlight On Self-Made Achievers
The #SimplyMe digital campaign features regional brand ambassador Wamiqa Gabbi.
March 04, 2024
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Spotify Enhances Brand Engagement With Launch Of AUX Music Advisory...
Recognizing this vast reach, Spotify sees a prime opportunity for brands to engage with listeners through innovative, music-centered campaigns.
February 22, 2024
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OnePlus Takes The Lead In Audio Innovation With 'Find Your...
The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
February 16, 2024
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Wynk Music's 'Tum Aaye Ho Toh' Campaign Deepens Fan Engagement...
The meet and greet was organized in partnership with Believe Artist Services, a leading artists management brand that offers tailored....
February 15, 2024
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Saffola’s New Ad Film Unveils The ‘Power of 3’ For...
It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
February 14, 2024
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PGI's Platinum Love Bands Campaign Partners With JioSaavn For Valentine's...
This innovative initiative is complemented by a strategic collaboration with JioSaavn. PGI, a marketing organization, envisions establishing the global platinum....
February 14, 2024
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“We Embrace Diversity In Music As Much As We Do...
At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.
February 09, 2024
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Celebrating 10 Years:TheSmallBigIdea Unveils 'What's Next!' As It's Visionary Motto
The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box....
February 08, 2024
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TTT And Hershey India Introduce AI Website For Personalized Love...
TTT and Hershey India Unveil a Tech-Fueled Journey with Generative AI Portal for personalized messaging, ahead of ‘Butterflies’ Season 5....
February 06, 2024
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Love In The Digital Age: Cadbury Silk Pairs Romance With...
The brand has introduced an innovative and interactive experience that allows couples to weave their moments of love into a....
January 31, 2024
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Hypothesis Will power Togglehead’s Influencer Marketing Campaigns With AI-Enabled Solutions
The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving....
January 31, 2024
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JUNGLE’s s Latest Campaign “Jiggle Wiggle” Celebrates The Massive Influence...
The campaign, stemming from the gaming community itself, has been conceptualised and produced by JUNGLE in association with KRAFTON India
January 12, 2024
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OPPO India Unveils #SidWakesUp Campaign With Bollywood Star Ranbir Kapoor...
The campaign, conceptualised by Famous Innovations, introduces the OPPO Reno11 Series through the characters from the movie—including Konkana Sen as....
January 12, 2024
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Guru Randhawa Teams Up With Pitbull And Rick Ross In...
From Gurdaspur to the World Stage, Guru Randhawa bares his soul, revealing secrets of his success, journey, inspiration and friendships.
January 02, 2024
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Mansion House Flandy Unveils 'Welcome The Now' Campaign To Foster...
he Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger....
December 09, 2023
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Jeevansathi Surprises Yet Another Couple With #StringsOfLovebyJS Featuring Neeti Mohan
Adding a soulful twist to the narrative of modern love stories, Neeti recently orchestrated a delightful surprise for a Jeevansathi....
November 28, 2023
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OnePlus Revolutionizes Music Creation With The Debut Of AI-Powered OnePlus...
The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry.
November 22, 2023
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'Sparkles' Season 1 by Terribly Tiny Tales And Meesho Shines...
Accompanied by the melodious tune "Gulabi," sung by Aanchal Tyagi, "Sparkles" is not just a campaign;
November 09, 2023
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Sunfeast YiPPee! And Jasleen Kaur's 'WOW' Fusion Goes Viral, Surpasses...
The Collaboration Hits 2 Million Views in Less Than 24 Hours
November 09, 2023
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Savlon Swasth India's Catchy Campaign With Emiway Bantai 'Haath Dhona...
The Dharavi Dream Project After of Hip-Hop, a non-profit organisation based in Mumbai, through various educational programmes, mentorships and community....
November 07, 2023
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Zeenat Aman And Jhanvi Kapoor Unite In OML Entertainment's OPPO...
The landmark campaign is truly iconic as it marks the return of the revered former Miss Asia Pacific International and....
October 18, 2023
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Chart-Topping Rapper King And Iconic Brand Lee Unite For Innovative...
King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be....
October 09, 2023
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Music Meets Advertising- Are Jingles Still The ‘Heroes’ They Used...
Jingles play a crucial role in brand advertising. They aim to create emotional connections between consumers and brands, fostering brand....
September 05, 2023
Sara Ali Khan Grooves To Peppy Track In Vivo Campaign
Vivo has released a full-length music video ‘Colour My Style’ starring Sara Ali Khan, on the launch of its all-new....
February 20, 2023
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CavinKare brings new episodes of Meera Music on a Grand...
The digital music property to encourage fervent love for traditional music among Millennial and New-Age consumers is back starting November....
November 19, 2022
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Red FM Launches World Cup campaign “Mere Desh Ki Jersey”
The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans....
November 17, 2022
Dark Fantasy Vanilla Fills speaks to the youth with the...
Dark Fantasy Vanilla Fills has been launched to redefine the existing sandwich crème biscuits introducing consumers to a superior experience....
September 26, 2022
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Building lasting brand recall with music; read what experts have...
Music is one tool that helps in enhancing brand recall and here are some expert tips to do it right.
August 26, 2022
Apple Music free trial slashed down from three to one...
As per GSM Arena, this move does not affect the limited six-month trial program awarded for a limited time....
February 07, 2022
Viacom18’s Fully Faltoo drops 4 NFTs for preview
Fully Faltoo to go live globally on 14th February, 2022. Viacom18’s Youth, Music, and English Entertainment Cluster was thrilled to....
February 03, 2022
Fantico Introduces Collectibles From Renowned Musicians
Ventures into the world of music with Pratichee Mohapatra and Alisha Chinai. Fantico, a digital licensed collectibles platform,....
February 03, 2022
Best Time to Grab Five Months Free Trial to Apple...
To redeem the offer, visit Shazam.com/apple music and scan the QR code on the screen. On successful scanning, users....
January 28, 2022
Competition Watchdog launches probe into music streaming market
The UK’s competition watchdog has launched a probe into music streaming, it has announced. The Competition and Markets....
January 28, 2022
JioSaavn Introduces Exciting Year End Offer As A Part Of...
As a part of their on-going #ReplayKiyaKya 2021 campaign, JioSaavn- South Asia’s largest music and audio-streaming service, released a limited....
December 15, 2021
Rizzle Rockstar kicks Off A Nation-Wide Musical Storm
The #RizzleRockstar contest began on 6th September and will conclude on 22nd October 2021. Rizzle, India’s leading innovative short videos....
September 15, 2021
Warner's Steve Cooper Talks Virtual Artists, The Value Of Record...
It’s been just over a year since Warner Music Group floated on the Nasdaq on June 3 2020, following a....
August 05, 2021
Spotify subscriptions grew to 165m in Q2
Spotify published its financial results for Q2 2021 today (July 28), revealing that its global Premium Subscriber base grew....
July 29, 2021
Sonic Branding - The Newest Marketing Tool
Sonic branding is the ‘science of sound’ and ‘art of music’ married into making a brand....
July 18, 2019
Badshah's Debut Album On Gaana 'O.N.E.' Is The First Live...
World of music has dynamic norms. In other words, there are no rules in the industry when it comes to....
August 20, 2018
The Rise of Programmatic Ad Buying in Music
Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In....
June 09, 2018
Organize, Distribute & Promote your music at MuSlate.com
In a state where people breathe music, the demand for distinct and original music is towering. With great demand, there....
May 21, 2018
PR in music - 5 basic things you need to...
With independent music at the peak in India, communication and marketing in the music industry has seen a metamorphosis of....
January 23, 2018
7 Music Marketing Trends Brands MUST Follow In 2018!
“Music is kind of the unsung hero of advertising,” says Daniel Jackson, CEO of London-based Cord....
February 23, 2018
T-Series’s Vinod Bhanushali On His Journey From Assistant To Global...
Few can say they went from being a humble admin assistant to becoming the president of the country's top record....
November 29, 2017
4 Essentials Of PR in Music | When Music Tells...
VIP CONTRIBUTOR Prema Sagar Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis....
October 30, 2017
7 Reasons Why Your Brand Should Use Music in Your...
Here are reasons to make it a point to allocate budget for music marketing as you dive into....
August 29, 2017
5 Strategies To Learn From SaReGaMa’s Carvaan
“Nostalgia could be the right chord to strike!” - Aparajita Misra, Editorial Lead India’s oldest record company....
August 25, 2017