Marketing

Zeenat Aman And Jhanvi Kapoor Unite In OML Entertainment's OPPO
Zeenat Aman And Jhanvi Kapoor Unite In OML Entertainment's OPPO...

The landmark campaign is truly iconic as it marks the return of the revered former Miss Asia Pacific International and....

October 18, 2023

Chart-Topping Rapper King And Iconic Brand Lee Unite For Innovative
Chart-Topping Rapper King And Iconic Brand Lee Unite For Innovative...

King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be....

October 09, 2023


Music Meets Advertising- Are Jingles Still The ‘Heroes’ They Used
Music Meets Advertising- Are Jingles Still The ‘Heroes’ They Used...

Jingles play a crucial role in brand advertising. They aim to create emotional connections between consumers and brands, fostering brand....

September 05, 2023

Sara Ali Khan Grooves To Peppy Track In Vivo Campaign
Sara Ali Khan Grooves To Peppy Track In Vivo Campaign

Vivo has released a full-length music video ‘Colour My Style’ starring Sara Ali Khan, on the launch of its all-new....

February 20, 2023

CavinKare brings new episodes of Meera Music on a Grand
CavinKare brings new episodes of Meera Music on a Grand...

The digital music property to encourage fervent love for traditional music among Millennial and New-Age consumers is back starting November....

November 19, 2022


Red FM Launches World Cup campaign “Mere Desh Ki Jersey”
Red FM Launches World Cup campaign “Mere Desh Ki Jersey”

The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans....

November 17, 2022

Dark Fantasy Vanilla Fills speaks to the youth with the
Dark Fantasy Vanilla Fills speaks to the youth with the...

Dark Fantasy Vanilla Fills has been launched to redefine the existing sandwich crème biscuits introducing consumers to a superior experience....

September 26, 2022

Building lasting brand recall with music; read what experts have
Building lasting brand recall with music; read what experts have...

Music is one tool that helps in enhancing brand recall and here are some expert tips to do it right.

August 26, 2022

Apple Music free trial slashed down from three to one
Apple Music free trial slashed down from three to one...

As per GSM Arena, this move does not affect the limited six-month trial program awarded for a limited time....

February 07, 2022


Viacom18’s Fully Faltoo drops 4 NFTs for preview
Viacom18’s Fully Faltoo drops 4 NFTs for preview

Fully Faltoo to go live globally on 14th February, 2022. Viacom18’s Youth, Music, and English Entertainment Cluster was thrilled to....

February 03, 2022

Fantico Introduces Collectibles From Renowned Musicians
Fantico Introduces Collectibles From Renowned Musicians

Ventures into the world of music with Pratichee Mohapatra and Alisha Chinai. Fantico, a digital licensed collectibles platform,....

February 03, 2022

Best Time to Grab Five Months Free Trial to Apple
Best Time to Grab Five Months Free Trial to Apple...

To redeem the offer, visit Shazam.com/apple music and scan the QR code on the screen. On successful scanning, users....

January 28, 2022

Competition Watchdog launches probe into music streaming market
Competition Watchdog launches probe into music streaming market

The UK’s competition watchdog has launched a probe into music streaming, it has announced. The Competition and Markets....

January 28, 2022


JioSaavn Introduces Exciting Year End Offer As A Part Of
JioSaavn Introduces Exciting Year End Offer As A Part Of...

As a part of their on-going #ReplayKiyaKya 2021 campaign, JioSaavn- South Asia’s largest music and audio-streaming service, released a limited....

December 15, 2021

Rizzle Rockstar kicks Off A Nation-Wide Musical Storm
Rizzle Rockstar kicks Off A Nation-Wide Musical Storm

The #RizzleRockstar contest began on 6th September and will conclude on 22nd October 2021. Rizzle, India’s leading innovative short videos....

September 15, 2021