Spotify published its financial results for Q2 2021 today (July 28), revealing that its global Premium Subscriber base grew....
July 29, 2021
Sonic branding is the ‘science of sound’ and ‘art of music’ married into making a brand....
July 18, 2019
World of music has dynamic norms. In other words, there are no rules in the industry when it comes to....
August 20, 2018
Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In....
June 09, 2018
In a state where people breathe music, the demand for distinct and original music is towering. With great demand, there....
May 21, 2018
With independent music at the peak in India, communication and marketing in the music industry has seen a metamorphosis of....
January 23, 2018
“Music is kind of the unsung hero of advertising,” says Daniel Jackson, CEO of London-based Cord....
February 23, 2018
Few can say they went from being a humble admin assistant to becoming the president of the country's top record....
November 29, 2017
VIP CONTRIBUTOR Prema Sagar Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis....
October 30, 2017
Here are reasons to make it a point to allocate budget for music marketing as you dive into....
August 29, 2017
“Nostalgia could be the right chord to strike!” - Aparajita Misra, Editorial Lead India’s oldest record company....
August 25, 2017