Music Marketing: 5 Effective Ways To Promote Your Music on Instagram

During the past two decades, the music industry has changed drastically, especially when it comes to music promotion. Back then, labels would handle everything. Now, artists oversee every step of their journey, from creating music to promoting it on all channels and media.

Many music artists will probably agree that the most challenging part about being one doesn't lie in creating new music but instead in reaching out to the target audience and promoting your music effectively and creatively.

This point brings us to Instagram and its value for musicians. Now, to figure out whether Instagram is a helpful platform for you, let's look at the platform’s target market. 

If we look at the numbers, 71% of Instagram users worldwide are 35 years or younger. Such a considerable percentage means Instagram will likely work for your music, regardless of the genre. As long as the younger audience is interested in your sound, there is no stopping you. As Genz’s are now so much inclined towards latest music and trends and are fully aware of what's happening around.

But how exactly can we use Instagram to promote our music? Here are our best tips:

Post Consistently and Improve Your Instagram Bio

Change the bio from time to time and see what works best for your audience.Your IG bio is an introductory snippet that can be very useful if you optimise it. If you check out top Instagram music promotion pages, you will notice their bios are curated to their audience. Here are some suggestions on how to achieve this:

• Pick a catchy account name:It should be unique and should be unforgettable once someone watches it,It should just stay with them.

• Be consistent: Atleast post 1-3 times per day to engage the audience.

• Good and refined profile picture:The profile picture says a lot especially when you are a well known figure.It should be clear without any grains and should be fascinating.

 Craft Outstanding Visual Content

This one should go without saying because Instagram is a visual-based platform. While it used to be a platform for stills only, Instagram can now host various media, including videos and GIFs. Your Instagram posts allow you to get creative and showcase your work, providing your audience with a behind-the-scenes look. And we're not just talking about backstage photos, but also images that will show your fans how you spend your time inside and outside music creation:

•  Locations you played on tour Songs' or albums' cover art
•  Merchandise design
•  Posters
•  Fans wearing your merchandise
•  Interactions with fans or other musicians;
•  Time inside the studio – perhaps recording a new song or album. In turn, it will make your fans feel engaged and included as if they are part of your journey.

Promote Music on Instagram Through Ads

You can use ads to promote your music on Instagram to advertise a single or an album. If you have a pre-save campaign on Spotify, you can use the platform to drive traffic to that campaign. Moreover, Instagram ads for music help artists raise funds for their crowdfunding projects, gain awareness for a particular cause, increase engagement for a concert, a live stream, and so on.

Influencer Marketing

Influencer marketing is really important these days to promote brands and music.By that, we mean other artists and bands with whom you can build excellent and beneficial relationships and collaborations. 

Instagram music influencers come in many shapes, so choose them carefully, don't make unnecessary or uncanny compromises, and make sure your music reaches the right audiences all the time.It helps to grow the reach through dance videos,Reels with latest trends and audios, It’s a two way collaboration as both the parties are benefited.But influencer marketing doesn't just involve celebrities. Instead, It revolves around influencers, many of whom would never consider themselves famous in an offline setting.Influencers, unlike celebrities, can be anywhere.They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn.

Use Instagram Music Hashtags to Your Advantage

Hashtags remain the most popular tool for discovering new content and artists. Instagram's algorithm will recommend tags that your audience may be interested in based on the posts they have liked in the past. If it remains like that, hashtags are only going to become increasingly more relevant.A social media management tool such as Mention will help you to identify the most trending and relevant hashtags in your industry.

Rules of the hashtag

• Memorable
• Not just brand name
• Make sense
• Relevant
• Easy to understand
• Consistent
• Simple and short
• Use it everywhere
• Research 

So, is Instagram for musicians? As you can see, if used right, Instagram can be a most important tool  for promoting your music and connecting with the people interested in hearing and sharing it forward.